TikTok Shop Malaysia has revealed a major milestone in the country’s e-commerce landscape: over 100 million product searches are now made on the platform every single day. The announcement was made during the TikTok Shop Summit, the platform’s largest industry engagement event of the year, signalling a growing reliance among Malaysians on the platform not just for entertainment, but for product discovery and purchasing.
This trend reflects deepening consumer trust in TikTok Shop and a shift toward Shoppertainment-driven commerce – a hybrid model that blends short-form content with real-time shopping experiences. The result? A thriving marketplace that empowers local micro, small and medium enterprises (MSMEs) and homegrown brands to scale sustainably.
“Our full-funnel e-commerce ecosystem is uniquely positioned to help creators and businesses of all sizes, especially local MSMEs and homegrown brands, connect with a nationwide community through Shoppertainment at scale,” said Nur Azre Abdul Aziz, Director of Strategic Partnerships at TikTok Shop Malaysia.
Powering Sellers with Automation and AI-Driven Tools
TikTok Shop used the summit to unveil a suite of new solutions designed to drive growth across its ecosystem. These include:
- GMV Max automation tool
- Affiliate Creatives for Ads (ACA)
- Opportunity Center and Product Data Synchronisation
- New Arrival Discounts and Affiliate Link features
- Star Creator badges to reward high-performing sellers
Thousands of creators, sellers, and e-commerce partners attended the event to explore how these tools can unlock growth potential, especially during Malaysia’s upcoming mega sale season.
Elevating the E-Commerce Experience
To meet the evolving expectations of online shoppers, TikTok Shop Malaysia has introduced several new features:
- 30-Day Free Returns for TikTok Shop Mall purchases
- TikTok PayLater, offering flexible payment options and affordability assessments
- Next-Day Delivery pilot in Klang Valley, Johor, and Penang
These improvements reflect the platform’s growing emphasis on trust, convenience, and accessibility – key pillars in the future of digital commerce.
The platform’s impact is already visible:
- 140% YoY sales growth during the 6.6 Sale (June 2025)
- Over 100% YoY uplift during Ramadan & Raya (March 2025)
- 90% YoY growth during Chinese New Year’s Huat Sale (January 2025)
Building Malaysia’s Digital Economy Through Inclusive Access
TikTok Shop is not just a marketplace – it’s an onramp for entrepreneurship. With robust educational tools via TikTok Shop Academy and a seamless onboarding experience through the TikTok Shop Seller Center, aspiring entrepreneurs and established sellers alike can access a powerful set of resources.
Heading into the second half of 2025, TikTok Shop promises:
- 2x more discount vouchers for Malaysian consumers
- 2x more platform support for TikTok Shop Mall sellers
These initiatives are expected to boost engagement and conversion during the highly anticipated year-end shopping festivals.
