Mercedes-Benz FashionWeek Kuala Lumpur (MBFWKL) 2026 returns to The Exchange TRX from 21 to 23 August, bringing together fashion, automotive design and contemporary luxury under the theme ‘Welcome to Couture. Welcome to Beyond.’
Now in its eighth edition, MBFWKL continues to evolve beyond a traditional fashion event into a broader celebration of modern luxury, craftsmanship and creative expression. This year’s showcase brings together some of Malaysia and the region’s foremost and emerging designers, alongside the unveiling of the new Mercedes-Maybach SL 680 Monogram Series.
The event reflects Mercedes-Benz’s long-standing focus on craftsmanship, innovation and design, while highlighting the shared qualities between automotive and fashion design.
Where automotive excellence meets fashion
As Mercedes-Benz celebrates 140 Years of Innovation, the brand continues to evolve its approach to vehicle design and technology around the people who experience them, redefining luxury, comfort and mobility.
MBFWKL 2026 extends this philosophy into the world of fashion, where individuality, distinctive aesthetics, attention to detail and uncompromising quality are equally central.
The runway therefore becomes an extension of the Mercedes-Benz design philosophy — honouring heritage while continually looking towards what comes next.
“As Mercedes-Benz celebrates 140 Years of Innovation, Mercedes-Benz FashionWeek Kuala Lumpur is a natural platform to celebrate what it means to lead with vision,” said Martin Schulz, CEO & President, Mercedes-Benz Cars Malaysia & Head of Region, Mercedes-Benz Cars Southeast Asia.
He said the theme, ‘Welcome to Couture. Welcome to Beyond.’ reflects the brand’s movement into a new chapter while remaining rooted in craftsmanship, heritage and its pioneering spirit.
“The unveiling of the new Mercedes-Maybach SL 680 Monogram Series alongside Malaysia’s finest designers brings this philosophy to life. It is a powerful expression of how true luxury is never static; it evolves, pushes boundaries, and redefines what is possible,” he added.
Mercedes-Maybach SL 680 Monogram Series takes centre stage
One of the highlights of MBFWKL 2026 is the anticipated Malaysian appearance of the new Mercedes-Maybach SL 680 Monogram Series, which offers guests an opportunity to experience the latest expression of open-top luxury from Mercedes-Maybach.
The model retains the SL’s open-air character while incorporating Mercedes-Maybach’s signature design, craftsmanship, refinement and exclusivity.
Its distinctive Monogram pattern, elegant proportions and luxurious interior reflect the brand’s approach to automotive artistry, with every detail contributing to an experience centred on exclusivity.
“The new Mercedes-Maybach SL 680 Monogram Series embodies the essence of Maybach through its exclusive design, open-top character, and exceptional attention to detail,” said Nadia Trimmel, Chief Operating Officer (COO), Mercedes-Benz Cars Malaysia.
She added that presenting the model at MBFWKL 2026 was a fitting celebration of the connection between haute couture and automotive design, where craftsmanship and attention to detail shape the overall experience.
19 designers showcase modern luxury
MBFWKL 2026 will feature 19 established and emerging designers, each bringing their own interpretation of modern luxury through individuality and boundary-pushing design.
Making their MBFWKL runway debuts this year are JOYCE COUTURE, Ethereal by Amni S, ROMANCE 1314, D I Studios and ARUNSAYFULL, introducing fresh perspectives to the event’s creative line-up.
The regional presence is also strengthened by Furry Tales by Leia from Singapore. The label combines fashion, art and lifestyle through animal-inspired designs while raising awareness of animal rescue, adoption and wildlife conservation.
From Indonesia, BLANC STUDIO brings a contemporary, unisex design language influenced by minimalism, self-expression and streetwear.
They join established names including Justin Yap, Dickson Lim, Coterie by Celest Thoi, EL by Ellie Lim, byThian, P-23, SEIBU, TEMMA PRASETIO and DIKSON MAH.
Returning designers include UnitedWood, SETH&LUNA MALAYA and Joe Chia, highlighting the breadth and continued creative momentum of Malaysia’s fashion industry.
Fashion, lifestyle and experiential partners
Adding further depth to MBFWKL 2026 is a line-up of brand partners spanning fashion, beauty, hospitality, lifestyle and experiential offerings.
The event’s partners include Kimarie Hairdressing, Kimpton Naluria KL, Luen Heng, M·A·C Cosmetics, SEIBU, Signature Total Home & Living Solutions and The Exchange TRX.
Together, the partnerships complement the fashion showcase and contribute to MBFWKL’s wider positioning as an experience centred on contemporary luxury and lifestyle.
Mercedes-Benz roadshow brings week-long experience to a close
MBFWKL 2026 also marks the conclusion of Mercedes-Benz’s week-long roadshow, which runs from 17 to 23 August and gives the public an opportunity to experience the brand’s heritage, vehicles and latest innovations.
Central to the roadshow is Agility+ by Mercedes-Benz, a total mobility solution combining personalised financing solutions, Guaranteed Future Value, curated lifestyle experiences and value-added products, including MBFWKL.
The programme is designed to give customers access to the wider Mercedes-Benz community, built around shared interests and experiences.
Mercedes-Benz showcases latest vehicles
Alongside the fashion and lifestyle elements, the roadshow features a selection of Mercedes-Benz and Mercedes-AMG vehicles, showcasing the brand’s approach to design, craftsmanship and mobility.
Featured models include:
- Mercedes-Benz CLA 250+ electric
- Mercedes-Benz GLA 250 4MATIC Nightfall Edition
- Mercedes-Benz GLC 200 4MATIC
- Mercedes-Benz GLC 350 e 4MATIC
- Mercedes-Benz E 350 e
- Mercedes-Benz G 580 with EQ Technology
- Mercedes-AMG GLC 43 4MATIC Coupé Nightfall Edition
- Mercedes-AMG GT 63 4MATIC+
With MBFWKL 2026, Mercedes-Benz continues to bring together the worlds of fashion, automotive design, luxury and innovation, positioning the event as a platform for both established and emerging creative talent while showcasing the brand’s latest expression of automotive craftsmanship.
