Khairy Jamaluddin: Tealive as a Cultural Movement
The event was officiated by former Minister and popular podcaster Khairy Jamaluddin, a known advocate for innovation and entrepreneurship. “Tealive’s journey from kiosks to homes is not just a business evolution, but a cultural one,” said Khairy. “This is a proud moment for Malaysian innovation. We’re not only exporting products but also our lifestyle and identity.”
Loob Holding founder and CEO Bryan Loo (right), together with former Minister and popular podcaster Khairy Jamaluddin (left), during a TikTok Livestream showcasing Tealive’s new 3-in-1 sachet beverage range and limited-edition merchandise.
Bryan Loo: A Strategic Leap into Everyday Convenience
Tealive Founder and CEO Bryan Loo described the launch as a way to keep up with changing consumer habits.
“We wanted to make our best-loved flavours accessible wherever our fans are. This 3-in-1 range is our way of bringing those special Tealive moments into everyday routines — whether you’re commuting, at work, or simply relaxing at home”
Product Details and Availability
Launching exclusively at AEON and Tealive stores starting 15 June — and available via e-commerce with wider retail expansion in July — the sachets will retail for RM12.90 per box. Each pack contains five to six sachets crafted with premium ingredients for a rich and satisfying taste experience. The lineup includes:
- Milk Tea: Signature Milk Tea, Matcha Tea, Teh Tarik
- Coffee: Signature Coffee, Caramel Macchiato, Hazelnut Coffee
- Chocolate: Signature Coco, Dark Chocolate, Chocolate Hazelnut
Tealive becomes the first lifestyle tea brand to offer milk tea, coffee and chocolate drinks in sachets.
More Than Just Taste: A Complete Tealive Experience
“We knew our sachets had to do more than just taste good. They have to evoke the full Tealive brewing positivity experience with every sip,” said Loo
Brand Loyalty Through Lifestyle Positioning
Loo highlighted Tealive’s unique edge in the FMCG market. “We’ve built Tealive as a lifestyle brand, not just a product. That connection ensures repeat purchases and long-term loyalty,” he said. “Supporting local isn’t just patriotic; it’s a smart choice when the quality speaks for itself”
National Pride in Homegrown Innovation
Former Minister and popular podcaster Khairy Jamaluddin (left) and Loob Holding founder and CEO Bryan Loo during Tealive’s Rasa-Riuh Malaysians Event, which had the launch of its first 3-in-1 sachet beverage range as well as its new menu.
Khairy echoed this message, urging Malaysians to champion local brands. “We need more Malaysian brands like Tealive to lead with pride and authenticity. Supporting local is not just patriotic— we’re backing jobs, dreams, and the future of our own economy.”
He added, “As someone who’s always championed Malaysian brands expanding their horizons, I’m proud to witness Tealive’s next evolution. We have talent, ideas and tenacity. What Malaysian brands need now is collective belief and strategic support to scale regionally and globally.”
Strong Growth Forecast for the Tea Segment
According to Frost & Sullivan, Malaysia’s tea shop segment is forecasted to grow at a CAGR of 9.6% from 2024 to 2029, outpacing the broader beverage industry. Tealive is uniquely positioned to capitalize on both retail and FMCG market growth.
Menu Refresh: Lighter Choices and Premium Additions
In addition to the sachets, Tealive unveiled a refreshed menu. Health-conscious customers can enjoy a new range of light milk teas, while the Bang Bang series returns with creamier textures. New offerings like Da Hong Pao tea and the Snowy series add premium flair. “This menu refresh is about catering to evolving lifestyles and flavour preferences. From the indulgent to the balanced, we’re ensuring there’s something for everyone,” said Loo.
“This menu refresh is about catering to evolving lifestyles and flavour preferences. From the indulgent to the balanced, we’re ensuring there’s something for everyone,”
—— Loo
