Seoul Garden Group (“Seoul Garden”), one of the longest-established Korean Halal dining brands in the region, is celebrating its 43rd anniversary with a series of dining rewards, anniversary specials and memorable experiences for customers nationwide.
The milestone marks more than four decades of serving generations of Malaysians through memorable dining experiences centred on great food, innovation and togetherness.
“Over the past 43 years, we have had the privilege of being part of many special moments in our customers’ lives. From family celebrations and birthday gatherings to casual catch-ups with friends, these shared experiences are what make this milestone truly meaningful,” said Mr Davy Wee, Chief Strategy Officer of Seoul Garden Group. “As we celebrate our 43rd anniversary, our focus remains on creating enjoyable dining experiences that bring people together and give them more reasons to create lasting memories,” he added.
Four decades of communal Korean dining
A key part of Seoul Garden’s enduring appeal is its interactive communal dining experience, where family and friends gather around a smokeless grill and simmering hotpot to cook, eat and connect.
From signature marinated meats and fresh seafood to comforting soup bases and unlimited buffet selections, the dining experience is designed to be enjoyed together.
Over the years, Seoul Garden has continued to introduce new menu offerings, premium selections and enhanced dining experiences while staying true to the communal spirit that has made the brand a favourite destination for generations of Malaysians.
43rd anniversary brings dining rewards and promotions
To thank customers for being part of its 43-year journey, Seoul Garden is rolling out a series of anniversary rewards, special promotions and giveaways.
Customers can enjoy selected RM4.30 anniversary deals, alongside the Buy 4 Pay 3 Weekday Lunch Buffet Promotion.
The brand is also running a Dine & Win Campaign, where diners who spend a minimum of RM250 in a single receipt stand a chance to win attractive prizes from a total prize pool worth RM300,000.
Birthday celebrants can enjoy up to 43% off, while groups dining together can unlock special discounts, making the anniversary period an opportunity for family reunions, office gatherings and celebrations with loved ones.
Expanding its Korean dining concepts
As customer preferences continue to evolve, Seoul Garden has expanded its family of brands to offer different ways for Malaysians to enjoy Korean dining experiences.
Seoul Garden Hotpot offers a more personalised hotpot experience, while Seoul Garden Korbi Grill presents a contemporary take on Korean barbecue tailored towards younger diners.
The Group has also expanded into the delivery segment through K-Jjang by Seoul Garden Group, a virtual brand designed to bring Korean favourites directly to customers.
Together, these concepts allow the Group to connect with a broader audience, from families and long-time patrons to a new generation of Korean cuisine enthusiasts.
Growing its presence across Malaysia
Seoul Garden continues to strengthen its presence across both Peninsular and East Malaysia.
Through the expansion of Seoul Garden Buffet, Seoul Garden Hotpot and Korbi Grill in Sabah and Sarawak, the Group said it remains confident in the long-term growth potential of Malaysia’s Korean dining segment.
The expansion also reflects its commitment to bringing accessible Korean Halal dining experiences to more communities nationwide.
Looking ahead to the next chapter
As Seoul Garden looks towards its next chapter, the focus remains on creating meaningful dining experiences that bring people together.
While menus, concepts and dining trends may evolve, the brand said its commitment remains unchanged: creating moments worth sharing over great food.
After 43 years, Seoul Garden’s anniversary celebration reflects a legacy built around food, family, friendship and shared experiences — with more memories still to be made around the table.
