Mercedes-Benz FashionWeek Kuala Lumpur (MBFWKL) 2026 returned from 21 to 23 August, bringing three days of fashion, artistry and creative expression to The Exchange TRX under the theme ‘Welcome to Couture. Welcome to Beyond.’
Now in its eighth edition, MBFWKL has evolved beyond a traditional fashion celebration into a broader expression of modern luxury, bringing together the worlds of fashion and automotive design through craftsmanship, innovation and enduring excellence.
Central to this year’s event was the unveiling of the new Mercedes-Maybach SL 680 Monogram Series, an embodiment of timeless elegance, open-top exhilaration and exceptional craftsmanship.
Where Fashion Meets Automotive Design
The 2026 edition of MBFWKL drew on the enduring legacy of Mercedes-Benz as the brand celebrates 140 Years of Innovation.
Throughout its history, Mercedes-Benz has continued to evolve vehicle design and technology around the people who experience them, redefining the meaning of luxury, comfort and mobility.
That philosophy extended beyond the automotive world at MBFWKL 2026, where fashion and automotive design were brought together through a shared appreciation for individuality, distinctive aesthetics, meticulous attention to detail and an uncompromising commitment to quality.
The runway became an extension of the Mercedes-Benz philosophy: to honour what came before while continually moving beyond it.
“As Mercedes-Benz celebrates 140 Years of Innovation, Mercedes-Benz FashionWeek Kuala Lumpur is a natural platform to celebrate what it means to lead with vision. ‘Welcome to Couture. Welcome to Beyond.’ captures where our brand is today – moving confidently into a new chapter while remaining deeply rooted in the craftsmanship, heritage, and pioneering spirit that have shaped our journey,” said Martin Schulz, CEO & President, Mercedes-Benz Cars Malaysia & Head of Region, Mercedes-Benz Cars Southeast Asia. “The unveiling of the new Mercedes-Maybach SL 680 Monogram Series alongside Malaysia’s finest designers brings this philosophy to life. It is a powerful expression of how true luxury is never static; it evolves, pushes boundaries, and redefines what is possible with every new chapter shaped by the ambition to go beyond,” he added.
Mercedes-Maybach SL 680 Monogram Series Takes Centre Stage
Beyond the runway, the new Mercedes-Maybach SL 680 Monogram Series made an anticipated appearance in Malaysia, giving guests a closer look at the latest expression of open-top sophistication from Mercedes-Maybach.
Preserving the SL’s open-air character while elevating it with Mercedes-Maybach’s signature design language, craftsmanship, refinement and exclusivity, the new model embodies Mercedes-Benz’s progressive vision of automotive excellence.
Its distinctive Monogram pattern, elegant proportions and luxurious interior reflect the meticulous attention to detail shared by haute couture and automotive design.
“The new Mercedes-Maybach SL 680 Monogram Series embodies the essence of Maybach through its exclusive design, open-top character, and exceptional attention to detail. Its distinctive Monogram pattern, elegant proportions, and luxurious interior come together to create a roadster unlike any other,” said Nadia Trimmel, Chief Operating Officer (COO), Mercedes-Benz Cars Malaysia. “Presenting this model at MBFWKL 2026 is a fitting celebration of the craftsmanship and artistry shared by haute couture and automotive design, where every detail contributes to an experience of true exclusivity,” she added.
19 Designers Showcase the Future of Malaysian Fashion
A total of 19 established and emerging talents presented their work at MBFWKL 2026, each interpreting modern luxury through their own creative perspectives.
Their collections reinforced the event’s theme through individuality and boundary-pushing design, qualities that mirror Mercedes-Benz’s own pursuit of automotive artistry.
Making their MBFWKL runway debut were JOYCE COUTURE, Ethereal by Amni S, ROMANCE 1314, D I Studios and ARUNSAYFULL, bringing fresh perspectives and diverse creative voices to this year’s line-up.
The regional fashion scene was also represented, with Furry Tales by Leia from Singapore bringing together fashion, art and lifestyle through animal-inspired designs while raising awareness of rescue, adoption and wildlife conservation.
From Indonesia, BLANC STUDIO added another regional voice with its contemporary, unisex design language shaped by minimalism, self-expression and streetwear influences.
They joined an accomplished line-up of designers including Justin Yap, Dickson Lim, Coterie by Celest Thoi, EL by Ellie Lim, byThian, P-23, SEIBU, TEMMA PRASETIO and DIKSON MAH, each presenting collections that signalled the next evolution of their creative journeys.
UnitedWood, SETH&LUNA MALAYA and Joe Chia also returned to the MBFWKL runway, further highlighting the breadth, ambition and creative momentum shaping Malaysia’s fashion scene.
Lifestyle Brands Add to the MBFWKL Experience
Beyond fashion and automotive design, MBFWKL 2026 also brought together a diverse selection of lifestyle and experiential brand partners.
This year’s partners included Kimarie Hairdressing, Kimpton Naluria Kuala Lumpur, Luen Heng, M·A·C Cosmetics, SEIBU, Signature Total Home & Living Solutions and The Exchange TRX.
Their involvement added further depth to the event’s exploration of modern luxury, extending the MBFWKL experience beyond the runway.
Mercedes-Benz Roadshow Highlights Mobility and Innovation
MBFWKL 2026 also brought the week-long Mercedes-Benz roadshow, which ran from 17 to 23 August, to a close.
The roadshow gave members of the public an opportunity to experience Mercedes-Benz’s heritage, vehicles and latest innovations.
At its centre was Agility+ by Mercedes-Benz, a total mobility solution combining personalised financing solutions, Guaranteed Future Value and a suite of curated lifestyle experiences and value-added products, including MBFWKL.
Agility+ is designed to open the door to the wider Mercedes-Benz world, creating a community built around shared passions and meaningful connections while delivering a broader customer value proposition.
Mercedes-Benz Showcases Its Latest Vehicles
Reflecting the brand’s continued focus on design, craftsmanship and innovation, a range of Mercedes-Benz and Mercedes-AMG vehicles were also featured during the roadshow.
Vehicles on display included:
- Mercedes-Benz CLA 250+ electric
- Mercedes-Benz GLA 250 4MATIC Nightfall Edition
- Mercedes-Benz GLC 200 4MATIC
- Mercedes-Benz GLC 350 e 4MATIC
- Mercedes-Benz E 350 e
- Mercedes-Benz G 580 with EQ Technology
- Mercedes-AMG GLC 43 4MATIC Coupé Nightfall Edition
- Mercedes-AMG GT 63 4MATIC+
Like the fashion designers showcased at MBFWKL, Mercedes-Benz continues to challenge convention by bringing together distinctive design and craftsmanship to create vehicles that remain unmistakably Mercedes-Benz.
Through MBFWKL 2026, the brand once again brought fashion, automotive excellence, heritage and contemporary creativity together, reinforcing the idea that modern luxury is not static, but continually evolves beyond established boundaries.
