SHANGHAI, CHINA, 5 NOVEMBER 2026 – The Malaysian External Trade Development Corporation (MATRADE), Malaysia’s national trade promotion agency strengthened the presence of Malaysian products in China through Malaysia’s participation in the 9th China International Import Exp (CIIE) 2026, that will take place from 5 to 10 November at the National Exhibition and Convention Center (NECC) in Shanghai, China.
Organised by MATRADE, the Malaysia Pavilion features 29 Malaysian companies across 32 booths in the Food and Agricultural Products exhibition area at Hall 8.1, alongside the participation of three Malaysian agencies: Majlis Amanah Rakyat (MARA), Pebadanan Kemajuan Negeri Selangor (PKNS) and the Rubber Industry Smallholders Development Authority (RISDA). The pavilion showcases Malaysia’s diverse portfolio of food and beverages, halal products, processed foods and agro-based offerings, providing a platform for Malaysian exporters to connect with international buyers, importers and industry stakeholders.
Building on the success of MIHAS@Shanghai 2025, which brought together 250 Malaysian companies and generated RM3.2 billion in total sales, Malaysia’s participation in CIIE 2026 is expected to sustain this momentum by further strengthening the visibility and market presence of Malaysian exporters in China. Through its continued importers, expand market access and create new export opportunities for Malaysian food, beverage and agro-based products.
Creating Sustainable Export Opportunities
Beyond participation in the exhibition, MATRADE will continue to facilitate business engagement and encourage participating companies to develop long-term commercial relationships with Chinese partners.
According to MATRADE, CIEE provides an important platform for Malaysian companies to showcase the quality and diversity of Malaysia’s food and agricultural products to Chinese buyers. The participating companies will showcase a diverse range of Malaysian products, including processed foods, snacks and confectionery, sauces and condiments, beverages, hlahl-certified products and agro-based offerings. Through CIIE 2026, MATRADE reaffirms its commitment to promoting Malaysian products internationally, facilitating business connections and supporting the continued expansion of Malaysia-China trade and economic cooperation.
Strengthening Malaysia-China Trade Relations
China remains an important trading partner for Malaysia, with bilateral trade reaching RM542.2 billion in 2025, an increase of 12.0% compared to 2024. The strong trade relationship presents opportunities for Malaysian exporters to expand their market presence, diversify their customer base and establish sustainable commercial partnerships with Chinese businesses. As a major international platform for export-oriented trade, CIIE provides Malaysian companies with opportunities to present their products directly to potential buyers, distributors, retailers and business partners. Through product showcases, networking and business engagement, participating companies can better understand market preferences, assess commercial requirements and explore potential distribution and sourcing arrangements.
MATRADE’s continued participation reflects its commitment to helping Malaysian exporters navigate international markets, strengthen their competitiveness and convert market exposure into meaningful business opportunities.
Strengthening Malaysia’s Halal and Food Industry Strengths
Malaysia’s halal industry remains a key area of export potential. In 2025, Malaysia’s halal exports reached RM68.52 billion to the total, highlighting the importance of the sector to Malaysia’s halal export performance.
Through the Malaysia Pavilion, MATRADE aims to highlight the quality, diversity and value of Malaysian food products, including the country’s capabilities in halal-certified products, food processing and innovative consumer offerings.
Supported by Malaysia’s established halal ecosystem and food manufacturing capabilities, participating companies will have the opportunity to showcase their product strengths, build buyer confidence and explore potential business partnerships in China. The participation of MARA, PKNS and RISDA under the Malaysia Pavilion further reinforces the collaborative effort to promote products by Malaysia’s micro, small and medium enterprises (MSMEs), and support local businesses in accessing international markets and expanding their export potential.
International buyers, distributors and media representatives are invited to visit the Malaysia Pavilion at Hall 8.1 (B4-03), to meet participating Malaysian companies and explore sourcing opportunities and business partnerships.
