Over 1,000 entrepreneurs gather to explore eCommerce trends, creator-led strategies, and new tools shaping Malaysia’s digital economy
The Lazada Seller Summit 2025 has reinforced the platform’s commitment to empowering local entrepreneurs, accelerating digital transformation, and shaping the future of Malaysia’s eCommerce sector. Drawing over 1,000 sellers from across the nation, the one-day event provided a strategic platform for knowledge sharing, skill development, and community building.
Now in its second year, the summit showcased next-phase innovations such as AI-powered seller tools, enhanced analytics, fulfilment solutions, and creator-led commerce strategies. These advancements are designed to help sellers operate more efficiently, make data-driven decisions, and build stronger connections with customers in an increasingly competitive online marketplace.
Deputy Minister of Communications Teo Nie Ching, who officiated the event, praised Lazada’s role in advancing the national digital agenda outlined in the 13th Malaysia Plan (RMK13). She emphasised the importance of bringing digital tools to rural and underserved communities, highlighting the potential for partnerships with initiatives such as the National Information Dissemination Centre under the Cashless Society drive to bridge the digital divide.
AI-Driven Solutions for Smarter Selling
A major highlight of the summit was the introduction of AI-driven tools designed to assist sellers at every step—from getting started and managing daily operations to running campaigns and expanding their businesses. These innovations streamline repetitive tasks and provide instant, actionable insights, enabling sellers to achieve their first sales more quickly and respond effectively to changing market trends.
The expanded seller support ecosystem also includes strategic subsidies, advanced analytics, and priority delivery services, giving both new and established sellers the resources to grow sustainably.
Creator-Led Commerce and Social Selling
The summit spotlighted the increasing role of creator-led commerce, with industry influencers and Key Opinion Leaders (KOLs) sharing strategies for building authentic collaborations, crafting impactful campaigns, and engaging modern consumers. Panel discussions and presentations focused on harnessing social platforms to boost brand reach and conversion rates.
Celebrating Excellence in eCommerce
The summit concluded with an awards ceremony recognising outstanding achievements across the Lazada seller and creator community. Honours were presented in categories such as Local Brand of the Year, Top Brand Awards, and Social Selling KOL Awards, celebrating businesses and influencers who have demonstrated exceptional sales performance, brand impact, and innovative engagement with customers. Among the winners were Siti Khadijah, GAIAS Bedding & Bath, and leading KOLs such as Elle Onni and CONSMY.
Expressing gratitude for the recognition, Mr Khairul Idham Ramdzan, Chief Operating Officer of Siti Khadijah Apparel Sdn Bhd—recipient of the Local Brand of the Year Award—credited both customers and team members for the brand’s success. He noted that Lazada has played a pivotal role in enabling the company’s growth while allowing it to remain closely connected to the communities it serves.
Qin went on to note that these awards recognise not only performance but also innovation and commitment to the communities served.
“At Lazada, we are committed to building an intelligent and inclusive eCommerce ecosystem where every seller—regardless of size or background—has the tools and opportunities to succeed,” said Qin.
