KUALA LUMPUR, 25 April 2025 – Marking a bold new chapter in the global electric vehicle (EV) landscape, iCAUR has officially made its worldwide debut at the Shanghai International Automobile Industry Exhibition 2025, introducing a brand built from the ground up for a global audience. Now, iCAUR is making its way to Malaysian shores, with a vibrant showcase planned for the upcoming Malaysia Autoshow 2025.
A new name in the EV industry, iCAUR is a joint venture between Chery, a renowned player in global automotive engineering, and Smartmi Tech, a company at the forefront of connectivity-focused innovation. The result is a brand that seamlessly combines youthful design, smart technology, and robust performance—targeting modern drivers who seek individuality, innovation, and an emotional connection with their vehicles.
“Born to Play” is more than just a tagline—it’s a brand philosophy. iCAUR speaks to the young and the young at heart, offering products that are bold, stylish, and practical for everyday adventures.
Global Spotlight: The V23
Leading iCAUR’s global lineup is the V23, the brand’s first model designed for worldwide markets. Built on an all-new platform, the V23 embodies a rugged yet refined look, with muscular proportions, a fully enclosed grille, and split-style headlights hinting at its off-road-ready spirit. Whether commuting in the city or heading out for a weekend escape, the V23 is engineered for versatility and excitement.
iCAUR’s broader portfolio includes both Battery Electric Vehicles (BEVs) and Range-Extended Electric Vehicles (REEVs), reflecting a flexible and diverse approach to consumer needs and driving styles.
With plans to expand into over 100 countries within the next three years and the establishment of more than 2,000 global service and sales centres, iCAUR is rapidly positioning itself as a formidable new player in the international EV market.
