Three days of exclusive deals, regional brands, and support for ASEAN’s digital growth
The ASEAN Online Sales Day (AOSD) is back for its sixth edition from 8–10 August 2025, bringing together leading e-Commerce platforms, Small and Medium Enterprises (SMEs), and millions of consumers across Southeast Asia.
Led by the Malaysia External Trade Development Corporation (MATRADE) — the national coordinator for Malaysia and ASEAN-level chair for 2025 — this flagship regional campaign aims to strengthen the digital economy, promote regional brands, and foster cross-border trade.
A Flagship in ASEAN’s Digital Growth
First launched in 2020 at the height of the pandemic, AOSD has evolved into a major e-Commerce initiative, uniting all ten ASEAN member states in a single online shopping experience.
“The ASEAN Online Sales Day is more than just a sales event; it is a powerful demonstration of regional solidarity and the immense opportunities of our single digital market,” said Mr. Mansor Shah Wahid, Deputy Chief Executive Officer (Exporters Development), MATRADE.
“As ASEAN Task Force Chair for 2025, MITI & MATRADE are committed to empowering SMEs to embrace digitalisation, expand their online presence and thrive in today’s digital economy,” he added.
According to the Google–Temasek e-Conomy SEA 2024 report, the region’s digital economy reached US$263 billion in 2024 — a 15% increase from the previous year — with video commerce alone accounting for 20% of all online sales.
Driving SME Success and Celebrating ASEAN Innovation
For SMEs, AOSD provides an unparalleled platform to reach ASEAN’s 660 million-strong consumer base, showcase products to a wider audience, and expand their digital presence. Past editions have proven that small businesses can scale and compete regionally when given the right visibility and tools.
Unmissable Deals and Experiences Await
During the three-day event, consumers can look forward to:
- Exclusive discounts and promotions on participating platforms and webstores
- Easy-to-spot AOSD-branded deals for authentic offers
- A rich variety of products — from food and fashion to tech and home goods — celebrating ASEAN’s creativity and entrepreneurial spirit
Shopping during AOSD is more than just bargain-hunting — it’s a chance to support local businesses and strengthen regional connections.
Be Part of the Region’s Biggest Online Sale
From 8–10 August, simply look for the AOSD logo when shopping online to unlock exclusive promotions. For further details, contact Mr. Saifuddin Khalid at +60174766250 or via email at [email protected].
