Kuala Lumpur, 30 April 2025 – Alliance Bank Malaysia Berhad (aka Alliance Bank) won five prestigious and glorious awards in 2025’s first quarter, establishing itself as a key player in the financial services sector. These accolades however, understates just how unwavering Alliance Bank’s commitment to digital innovation, sustainable banking practices, and its dedication to empower small and medium enterprises (SME’s) all across Malaysia.
For two consecutive years, Alliance Bank won the award for Global SME Banking Innovation, along with Best SME Bank in Malaysia for 2025. These awards were not possible if it weren’t for Alliance Bank’s relentless effort and groundbreaking strategies aimed at nurturing SME growth via innovation, inclusivity, and sustainability. As of 31 Decemember 2024, Alliance Bank has managed to outpace the SME industry loan growth of 8% with its 14% Year-Over-Year (YOY) increase, expanding its SME loan market share to 5.35%, further rooting its position as the leader of this pack. The achievements also highlights the bank’s role as a pivotal partner in advancing Malaysia’s SME ecosystem, which forms the backbone of the nation’s economy.
Due to Alliance Bank’s effort in enabling ESG edoption among businesses via practical tools, advisory and green finance solutions, it is also honourably bestowed the awards of ASEAN Banking ESG Award at the 2025 ASEAN Banking and Finance Summit. The reason for this is because of the bank’s Sustainability Impact Programme (SIP) that includes both banking and beyond banking solutions which also accepts the offerings of financing and green technology, that surpasses RM1 billion in financing contribution and assisting more than 1,000 SMEs to generate a customised climate assessment and ESG roadmaps. Alliance Bank currently has achieved RM14 billion in new sustainable banking business, gradually advancing towards to their RM15 billion target by Financial Year 2027.
In the regional stage, Alliance Bank’s innovative strategies has rewarded them with the Silver Award for Best SME Bank of the Year in Asia Pacific at the Qorus Reinvention Awards Asia Pacific 2025. The award is the culmination of the Bank’s commitment to supporting SMEs and recognises the Bank’s achievements in digital innovation via Digital SME and ESG excellence utilising the SIP. The Digital SME programme offers SMEs a more seamless process of virtual account operations and a single-document online loan application process to ease up fund securing for their business. The award also showcases Alliance Bank’s ability to adapt to rapidly evolving customer needs while maintaining a strong presence in an increasingly competitive environment.
Alongside that, Alliance Bank’s indomitable spirit of innovation in developing products for Digital SME category earned itself the Best SME Product Initiative at the Retail Banker International Asia Trailblazer Awards 2025. This award shows that the bank’s financial solutions with Digital SME business is a success, achieiving a loan balance of RM514 trillion as of 31 December 2024. Besides that, the bank was also recognised with the Most Innovative Payments Initiative for creating Alliance Bank Visa Virtual Credit Card (VCC). This transcendant product has reinvented the wheel of online payments by providing a highly secure payment method that protects customers financial information without needing a physical card.
“These accolades are more than just awards—they represent our steadfast commitment to innovation, sustainability, and customer-centricity. As The Bank For Life, we aim to continually redefine the banking experience by delivering cutting-edge solutions and fostering meaningful change within the communities we serve,” said Kellee Kam, Group Chief Executive Officer of Alliance Bank.
Alliance Bank intends to stay focused regarding advancing in the banking industry even when celebrating these tremendous achievements. By focusing on innovation, sustainability, and people-first approach, these will highlight the bank’s Acceler8 strategy that netted them these accolades while strengthening its role as a reliable financial partner for individuals and business alike.
