Organised by the Ministry of Agriculture and Food Security (KPKM) through the Federal Agricultural Marketing Authority (FAMA), the Farmers’ Organisation Authority (LPP) and the Malaysian Fisheries Development Authority (LKIM), the programme aimed to ensure sufficient and affordable supplies of fresh food while helping to ease the cost of living through a direct sales approach from producers to consumers.
From 1 July to 31 December 2025, the Agro MADANI Sales Programme recorded a total sales value of RM69.63 million, while estimated consumer savings amounted to RM17.20 million through prices offered lower than market prices. This performance reflected the programme’s capability in reducing layers of market intermediaries and stabilising the prices of daily necessities.
The programme also delivered direct benefits to 49,352 entrepreneurs, including farmers, breeders and operators of basic agro-based food industries nationwide. Public response remained highly encouraging, with visitor numbers reaching 4.17 million people, while benefits were estimated to involve 16.33 million households, reinforcing FAMA’s role as the leading authority in the marketing of agricultural and agri-food products in the country.
Building on this momentum, the Agro MADANI Sales Programme Terengganu Edition 2026 was implemented on 22 January 2026 at the Forecourt of the FAMA Headquarters in Selayang. Officiated by YBrs. Tuan Haji Aminuddin bin Zulkipli, Chairman of FAMA, as the programme was expected to attract approximately 2,000 visitors.
The event served as a sales platform for agri-food products, featuring vegetables, fruits, fish, chicken, meat, products from the Agro-Based Food Industry and popular food from the State of Terengganu, with prices offered at up to 30 per cent lower than market prices. Key activities included MADANI Combo sales, special sales of selected fresh products, traditional Terengganu cooking demonstrations, sales of popular state food, and participation by local entrepreneurs and craft products.
Visitors also had access to special Terengganu Edition sales showcasing iconic agri-food products such as Terengganu Sweet Melon, Terengganu Duku, and traditional food, including tamban fish crackers, sata, ketupat palas and other local delicacies. These offerings provided opportunities for consumers to obtain high-quality products at affordable prices while promoting the uniqueness of Terengganu’s agricultural produce and food heritage.
Overall, the Agro MADANI Sales Terengganu Edition 2026 aimed to enhance access and affordability of food supplies, open additional market opportunities for local entrepreneurs, reduce the role of middlemen, and strengthen the national agri-food marketing ecosystem in line with the aspirations of Malaysia MADANI.
