Kuala Lumpur – Mercedes-Benz Malaysia wraps up 2025 with a strong statement of progress, reflecting a year of bold product innovations, exceptional customer-centric initiatives, and purposeful contributions to the community. Anchored by a legacy of excellence and driven by future-ready ambitions, the brand advanced across key business pillars while reinforcing its leadership in Malaysia’s luxury automotive landscape.
“The Malaysian automotive industry has experienced dynamic shifts in recent years and electric mobility has become more popular and accessible. We see greater opportunities in meeting the demands of today’s market with innovative design, performance, and cutting-edge technology, bolstered by a strong and prestigious brand legacy. The company looks ahead to 2026 with confidence, where enhancing overall driving experiences and empowering customers with an extensive portfolio and ease of ownership flexibility, remain our key business drivers.”
– Amanda Zhang, CEO & President of Mercedes-Benz Malaysia
Strengthening the Portfolio: Luxury Meets Sustainability
Mercedes-Benz Malaysia stayed true to its commitment to innovation, offering a diversified portfolio that spans internal combustion engines (ICE), plug-in hybrids (PHEVs), and fully electric vehicles (BEVs), aligning performance with sustainability.
“Mercedes-Benz Malaysia remains committed to meeting market needs by offering our customers the luxury of choice, from internal combustion engine (ICE) models to plug-in hybrids, as well as fully electric vehicles, catering to diverse customer preferences for performance and sustainability. This extensive portfolio ensures we stay ahead in a competitive environment, complemented by a customer-centric purchasing experience and a loyal customer base that reinforce Mercedes-Benz as the most loved luxury brand in Malaysia.”
– Nadia Trimmel, Vice President, Marketing & Sales, Mercedes-Benz Malaysia
In 2025, the brand launched a total of 11 BEV models in Malaysia, including the all-electric Mercedes-Maybach EQS SUV—crafted with sustainable materials like vegetable‑tanned Nappa leather, Econyl® carpets, and recycled metals—an embodiment of eco-conscious luxury. Among its hybrid offerings, the Mercedes-Benz GLE 400 e 4MATIC with EQ Hybrid Technology delivers an all-electric range of up to 114 km (WLTP).
Notable launches in 2025 include:
- Mercedes-Maybach EQS 680 SUV
- Mercedes-Maybach S 580 4MATIC Night Series
- Mercedes-AMG CLA 45 S 4MATIC+ Coupé Final Edition
- Mercedes-AMG CLE 53 4MATIC+ Coupé
- Mercedes-AMG GT 63 4MATIC+ Coupé
- Mercedes-AMG SL 63 S E PERFORMANCE
- Mercedes-Benz C 200 AMG Line
- Mercedes-Benz GLC 200 4MATIC
- Mercedes-Benz GLE 400 e 4MATIC
- Mercedes-Benz S 580 e
- Mercedes-Benz G 580 with EQ Technology
Bringing the Brand to Life: Experiential Touchpoint
Mercedes-Benz Malaysia continued to create high-touch, immersive experiences that extended beyond the vehicle:
- G-Class Experience: Showcased the iconic G-Class on a 40-degree ramp, with guests witnessing the much-talked-about G-TURN.
- Mercedes-Benz FashionWeek Kuala Lumpur: A celebration of style, innovation, and brand heritage.
- AMG Defensive Driving Experience: A full-throttle experience at the Sepang International Circuit.
- MercedesTrophy: The brand’s prestigious golf tournament that exemplifies lifestyle excellence.
Human-Centred Excellence: Talent, Partnerships & Ownership Experience
The brand’s commitment to customer-centricity was upheld by its people, partnerships, and dealer ecosystem.
“Our dealer network remains one of our greatest strengths. Their alignment, commitment, and consistency in upholding Mercedes-Benz standards play a critical role in delivering luxury customer experiences, driving operational excellence, and supporting our business transformation — not only in electrification, but across every area of our customer ecosystem. Combined with our expanding EV charging network, continuous development of local talent, and steady progress in digitalisation, we are shaping a robust, future-ready Mercedes-Benz ownership experience in Malaysia. Being recognised as Champion of the Mercedes-Benz Global Customer Care Award further reinforces our dedication to exceeding customer expectations and setting new benchmarks for luxury automotive experience across the country.”
– Edmin Naidoo, Vice President, Customer Services, Mercedes-Benz Malaysia
Noteworthy milestones:
- 42 globally-certified technicians graduated from the Advanced Modern Apprenticeship (AMA) Programme.
- 37 retail personnel from Malaysia and Singapore recognised for excellence.
- Ongoing collaborations with luxury retail partners and property developers to expand the Mercedes-Benz branded EV charging network, including:
- Bamboo Hills (Kuala Lumpur)
- Eco Ardence (Setia Alam)
- Hyatt Regency Kuala Lumpur (KL Midtown)
- Nilai Springs Golf & Country Club
Strategic co-branding partnerships further enriched the premium ownership ecosystem, supported by Charge Point Operators such as Gentari, EV Connection (JomCharge), DC Handal, and chargeEV.
On the digital front, Mercedes-Benz Malaysia advanced:
- Fully paperless workshop operations
- Enhanced Mercedes-Benz In-Car Store experiences
- Mercedes me Collision Care for smarter, more transparent aftersales support
Further elevating the ownership journey, Mercedes-Benz Malaysia partnered with Malaysia Aviation Group (MAG), offering exclusive airport terminal transfers, luxury privileges, and lifestyle rewards under the #MyMercedesRewards programme for Malaysia Airlines’ Enrich Platinum, Business Suite, and Business Class passengers.
Creating Lasting Impact: Corporate Citizenship and Youth Empowerment
Beyond products and services, Mercedes-Benz Malaysia continued to demonstrate its values through purpose-led initiatives.
Youth Development & Road Safety
Through its partnership with the Nicol David Organisation (NDO), Mercedes-Benz Malaysia conducted a MobileKids CSR programme, cultivating fundamental road safety skills among underprivileged children via interactive, fun learning sessions. The programme aligns with the company’s long-standing commitment to safety education, empowering “Little Legends” to navigate roads safely and independently.
Grants for Good
The Grants for Good initiative channelled funding into grassroots efforts that support:
- Education
- Environmental protection
- Social welfare
By backing local NGOs and social enterprises, Mercedes-Benz Malaysia continued to strengthen inclusive, community-based solutions aligned with its sustainability vision.
Moving Forward: Building a Future Around People, Planet, and Performance
Mercedes-Benz Malaysia enters 2026 with momentum and clarity. With a robust, electrified vehicle line-up, strategic digital transformation, and a brand ecosystem that puts customers and communities first, the company is well-positioned to continue shaping the future of luxury mobility in Malaysia.
From redefining automotive excellence to inspiring a new generation of conscious, performance-driven drivers, Mercedes-Benz Malaysia remains steadfast in its commitment to innovation, impact, and customer experience—today and for the road ahead.
