The Malaysia External Trade Development Corporation (MATRADE), in collaboration with SME Bank Malaysia, has successfully concluded its Export Acceleration Mission (EAM) to South Africa and Kenya, held from 1–5 September 2025. The mission, involving 13 Malaysian companies across high-potential sectors, generated more than RM125 million in total sales, including RM13.6 million in confirmed deals.
The companies represented diverse industries such as medical devices, pharmaceuticals, cosmetics, beauty products, and halal food and beverages—all identified as priority sectors for export growth. MATRADE facilitated 240 business matching sessions with 128 African buyers, highlighting Africa’s increasing appetite for Malaysian-made products and services.
High-Level Engagements and Market Diversification
The mission was led by YB Dato’ Seri Reezal Merican Naina Merican, Chairman of MATRADE, alongside YBhg. Datuk Wira Dr Mohammad Hardee Ibrahim, Chief Corporate Strategy Officer of SME Bank, and supported by Malaysia’s High Commissions in South Africa and Kenya.
In line with Malaysia’s market diversification strategy, the mission underscores Africa’s potential as an emerging trade partner. With a population of 1.5 billion, the continent offers vast opportunities for Malaysian exporters seeking new growth avenues beyond traditional markets.
Dato’ Seri Reezal noted:
“Our companies’ strong performance demonstrates Africa’s growing demand for Malaysian products. MATRADE, together with SME Bank, is committed to equipping MSMEs with the platforms and tools they need to expand their global footprint.”
SME Bank’s Commitment to Export Growth
SME Bank’s role extended beyond financing to capacity building. Since 2005, the Bank has mobilised RM48 billion in financing to nearly 25,000 SMEs and, through its training arm CEDAR (Centre for Entrepreneur Development and Research), supported over 88,000 entrepreneurs nationwide.
Datuk Wira Dr Mohammad Hardee said the collaboration reflects SME Bank’s mission to empower exporters:
“By strengthening access to financing and export readiness, we ensure Malaysian SMEs can innovate, scale, and compete confidently in global markets.”
Strengthening Bilateral Trade Relations
The mission included engagements with key agencies and chambers such as South Africa’s Department of Trade Industry and Competition (DTIC), the South African Chamber of Commerce and Industry (SACCI), Business Unity South Africa (BUSA), and Kenya’s Export Promotion and Branding Agency (KEPROBA), among others.
In 2024, Malaysia’s total trade with South Africa reached RM7.82 billion, while trade with Kenya amounted to RM5.57 billion. For January–July 2025, bilateral trade with South Africa was valued at RM3.24 billion, while trade with Kenya totalled RM3.26 billion.
Looking Ahead
The Export Acceleration Mission has reinforced Malaysia’s position as a trusted trade partner while opening new opportunities for SMEs to diversify into high-growth African markets.
MATRADE reaffirmed its commitment to supporting exporters worldwide and encouraged Malaysian businesses to explore global opportunities by contacting MATRADE through its website and social media platforms.
