Filoxenia hosts half-day event uniting global experts to reimagine the guest journey and boost direct bookings
Filoxenia Sdn Bhd will host “Driving Hospitality to the Next Level: Next-Gen Digital Marketing & AI”, a high-impact half-day forum designed to equip hospitality leaders with the strategies, tools, and innovations needed to thrive in today’s fast-evolving digital landscape. The event takes place on the 4th of September 2025 at Concorde Hotel Kuala Lumpur.
Bringing together global tech platforms, sustainability experts, and visionary hoteliers, the forum will explore how next-generation digital marketing and artificial intelligence are revolutionising the guest journey—from online discovery to post-stay loyalty. Sessions will also address integrating sustainability metrics into digital strategies, adopting carbon-conscious content, and ensuring ethical data management to build trust and long-term guest relationships.
“As the industry continues to evolve, it is critical that we embrace AI and digital innovation not just as tools, but as strategic assets to enhance guest experiences and drive business performance,” said Michael van Ommen, Director and Co-Founder of Filoxenia.
Expert Panels, Industry Insights, and Real-World Applications
Moderated by industry experts Hannah Pearson, Kingston Khoo, and Chris Cheong, panel discussions will cover:
- Market trends shaping travel and tourism in late 2025 and 2026
- Green innovations to boost hotel operations and profit margins
- The latest in search technology and AI applications for the hospitality sector
Key sponsors including STAAH, Lighthouse, Shiji, and PayPal will deliver practical keynotes, showcasing their platforms’ capabilities in metasearch, booking engines, personalisation, and post-stay engagement.
Fully endorsed by the Malaysian Association of Hotels (MAH), Malaysian Association of Hotel Owners (MAHO), Tourism Malaysia, and the Ministry of Digital, the event is free to attend with limited seats available on a first-come, first-served basis.
Registration details are available at filoxenia.asia/driving-hospitality-to-the-next-level or email [email protected].
