The Malaysia External Trade Development Corporation (MATRADE) has reaffirmed its commitment to achieving the nation’s export target of RM2.09 trillion by 2030, in line with the 13th Malaysia Plan (RMK13) and the government’s vision for a high-income economy.
Under RMK13, MATRADE will spearhead efforts to boost Malaysia’s global trade network, intensify export promotion in high-impact sectors, and elevate the ‘Made by Malaysia’ brand on the world stage. This will be driven by strategic programmes such as international trade fairs, digital trade promotion, and targeted business matching.
“We will prioritise strengthening Malaysia’s export competitiveness by empowering SMEs, exploring new markets, and adapting to the increasingly complex global trade landscape through digital and sustainable business models,” said MATRADE Chairman Dato’ Seri Reezal Merican Naina Merican.
Key Focus Areas Under RMK13
- Goods Export Growth: Achieve an average annual growth rate of 5.8% to hit the RM2.09 trillion target.
- SME Export Scaling: Drive 6–7% annual growth for micro, small, and medium enterprises through export mentoring, capacity-building workshops, and overseas market access programmes.
- High-Growth, High-Value Industries: Promote exports in sectors such as electrical and electronics (E&E), halal products, modern agriculture, global services, digital animation and gaming, and franchising.
- New Market Expansion: Tap into high-potential markets in South America, Africa, the Middle East, and Eastern Europe, supported by free trade agreements and export acceleration missions.
MATRADE will also roll out the National Trade Blueprint (NTBp) 2.0 to streamline policy coordination, improve execution efficiency, and strengthen the export ecosystem through digitisation, ESG principles, and SME export facilitation.
“Our Export Promotion Programmes focus on key sectors such as E&E, halal, digital, agriculture, franchise, and services. We leverage MATRADE’s global offices to help Malaysian companies penetrate international markets more effectively.”
-MATRADE CEO Dato’ Sri Mohd Mustafa Abdul Aziz
With the RMK13 theme “Redesigning Development” and the MADANI Economy framework, MATRADE remains a central driver in positioning Malaysia among the top 30 economies worldwide by 2030.
