A Legacy of Impactful Learning
Launched in 2022, Goodday KidSTART has already inspired over 5,000 children, earning the Malaysia Book of Records title for the Largest Kidpreneur Programme. Through hands-on activities, the programme develops creativity, confidence, and purpose, helping young Malaysians envision possibilities beyond the classroom.
A New Chapter with National TV Exposure
This year’s edition introduces its first-ever televised reality series on Astro Ria and Astro Ceria, offering a nationwide audience an inside look at the entrepreneurial journeys of participating children. The programme documents the process from ideation to pitching, reinforcing that business and innovation can begin at a young age. Partnering with Astro, the series aims to inspire school-aged viewers and families across the country.
Expanded Reach and Inclusive Participation
Goodday KidSTART 3.0 launches its nationwide recruitment drive this July, with plans to reach over 6,000 students through an expanded school network. A digital learning platform will also ensure accessibility via webinars, enabling children from all backgrounds to explore concepts like business modelling, design thinking, and creative problem-solving.
“This programme is about more than ideas—it’s about building confidence and leadership. We’ve seen children blossom into young visionaries. This year’s TV exposure and expert mentorship will elevate that impact further,” said Amy Gan, Vice President of Marketing at Etika Sdn Bhd.
She added, “It’s one thing to build a business plan in class, but seeing kids pitch their ideas on national TV shows their true growth. This is their chance to shine.”
Inspiring Testimonials from Mentors
Chen Chow Yeoh, founder of 1% Advisory & Coaching and past judge, shared: “Some of these kids outperformed university students in pitching. Their awareness of social issues like mental health, sustainability, and accessibility was truly remarkable. KidSTART nurtures more than business—it shapes leadership and courage from an early age.”
Submissions Now Open Nationwide
Entries for Goodday KidSTART 3.0 are now open from 1 July to 30 September 2025. Children are encouraged to submit a short video introducing themselves, sharing the inspiration behind their business idea, and presenting a brief elevator pitch via Goodday’s official website.
This national stage offers budding entrepreneurs a chance to be seen, heard, and guided by industry experts—empowering them to dream big and take bold steps toward a better future.
