By Adelle Siew Jingyi
PETALING JAYA, 26 OCTOBER – Signature International Berhad (Signature) opened its new flagship at Damansara Furnishing Centre in Kayu Ara, marking its 32nd anniversary and bringing alive its ‘Kitchen and Beyond’ vision. Building on its premium kitchen expertise, Signature is extending its offering across the home, bringing cabinetry, renovation, furnishings and smart-home solutions together in a coordinated setting.
Signature Group Chief Executive Officer Lau Kock Sang said, “From the beginning, our focus has been on creating premium kitchens defined by thoughtful design, quality, functionality and craftsmanship. Building on that heritage and our customers trust, our ‘Kitchen and Beyond’ vision will see us continue to develop our kitchen offering while extending our expertise across the home.”
Lau Kock Sang, Group Chief Executive Officer of Signature International Berhad, delivering the welcoming address at the grand opening of Signature’s flagship store in Kayu Ara.
“The Damansara flagship brings this vision to life, connecting design, products, renovation, technology and professional expertise through one integrated ecosystem. It marks Signature’s next chapter in creating a more seamless and inspiring home transformation experience that elevates everyday living,” he added.
Designed around the homeowner’s renovation and furnishing journey, the showroom allows visitors to explore living settings, compare materials and discuss their requirements, connecting inspiration with practical planning and execution. Its opening also anchors the Group’s 32nd Anniversary Nationwide Campaign and the unveiling of Quiet Form, its latest contemporary kitchen series. Founded in 1994, Signature has built its reputation on kitchen design, quality, functionality and craftsmanship. Its capabilities span retail, manufacturing, project supply and installation, renovation, smart-home integration and interior fit-out.
Inside The Damansara Flagship Store
At the Signature Flagship store in Damansara, Signature’s cabinetry is showcased alongside Signature Reno Works, AGMO wall panelling, Smartverse smart-home solutions, and Baagus soft furnishings to offer an integrated home design ecosystem. Extending expertise beyond cabinetry, Signature Reno Works provides full-scope professional renovation—from M&E and wet works to interior finishing and supervision—backed by a two-year warranty that sets new benchmarks for quality and accountability.
Signature International Berhad launches its new flagship store at Damansara Furnishing Centre in Kayu Ara.
From left: Dato’ Che Halin Bin Mohd Hashim, Independent Non-Executive Director of Signature International
Berhad; Jessica Lim Mee Ding, Group Chief Financial Officer of Signature International Berhad; Lau Kock Sang,
Group Chief Executive Officer of Signature International Berhad; Datuk Wira Chiau Haw Choon, Executive
Chairman of Chin Hin Group Berhad; Datuk Darren Chang Chung Fei, Group Chief Executive Officer of
Signature Alliance Group Berhad; Shelly Chiau Yee Wern, Executive Director of Signature International Berhad;
andLee Ngai Khoon (Nicholas Lee), Chief Executive Officer, Local Projects at Signature Cabinet Sdn Bhd.
Fully styled living settings occupy the ground floor, while product discovery, material exploration and consultation areas are located upstairs, Facilities include a Signature Concept Gallery, Product Experience Zone, multipurpose Inspiration Hall, and dedicated meeting and consultation rooms where homeowners can discuss their design preferences, product selections and renovation requirements with Signature’s specialists.
“Creating a home can be complicated when homeowners must coordinate multiple suppliers, contractors and specialists independently. Our objective is to reduce that complexity and give customers greater confidence, better design continuity and clearer accountability throughout the process”, Lau added.
Quiet Form; Luxury that Doesn’t Need to Announce Itself
Making its debut is Quiet Form, a new kitchen series within Signature’s Contemporary concept, expressing luxury through restraint, material quality, proportion, light and considered detailing. Quiet Form combines tactile surfaces, integrated lighting and concealed functions with Satin Glass, Supermatt surfaces and deeper timber-look finishes. Architectural wall integration connects the kitchen with adjoining spaces.
Lighter ‘Day’, darker ‘Night’ and mixed ‘Twilight’ palettes offer different expressions of a coherent design language, connecting the kitchen with its surrounding interior. Following its Damansara debut, Quiet Form is planned for progressive introduction at other Signature showrooms.
Signature’s 32nd Anniversary: Celebrating Three Decades with Exclusive Home Rewards
Marking its 32nd anniversary, Signature is also launching a nationwide campaign running from 23 October to 29 November 2026 at participating showrooms under the theme “Complete More of Your Home with Anniversary Rewards”.
In Anniversary Rewards, homeowners can unlock an additional RM3,000 for every RM10,000 spent on qualifying customised built-in cabinetry, redeemable towards more eligible cabinetry, including kitchens, wardrobes, TV cabinets and foyer cabinets, with total rewards of up to RM15,000. Adding to the celebration, qualifying customers can also bring home selected home appliances (including a washing machine or refrigerator) for just RM32 each through an exclusive Purchase-with-Purchase (PWP) offer, subject to qualifying deposit and purchase requirements and campaign terms and conditions.
Lau said, “Our journey has been shaped by generations of homeowners who have placed their trust in Signature. This anniversary is an opportunity to thank our customers, business partners and people while making it more rewarding for Malaysians to create the homes they envision.”
The opening also highlights Signature’s collaboration with Malaysian actress Diana Danielle, the official ambassador of its 48-Hour Trade-In Programme. Through lifestyle-led storytelling, the partnership shares home transformation experiences with consumers. Members of the public are invited to visit the new Signature Flagship Store at Damansara Furnishing Centre to experience the latest Quiet Form kitchen series, explore Signature’s wider range of kitchen and home-living solutions, and discover its 32nd Anniversary Rewards, available until 29 November 2026.
