Nation’s digital creative landscape enters a new era with the launch of a state-of-the-art, future-forward facility to drive content innovation, education, and regional expansion.
KUALA LUMPUR, 20 May 2025 — Malaysian creative technology pioneer 3Particle has officially launched XyperReal Stage, a next-generation Virtual Production Research & Innovation Centre, cementing the company’s leadership in immersive media technologies and virtual content solutions across Southeast Asia.
A reimagining and expansion of the original XR Stage Malaysia—the country’s first extended reality (XR) studio established in 2021—XyperReal Stage has evolved into a full-fledged 1,000 sq ft innovation hub designed to accelerate Malaysia’s digital content ecosystem. This new facility integrates world-class production technology with research, industry training, and global partnerships to elevate Malaysia as a serious player in the global virtual production industry.
“We created XyperReal Stage as a space where creative minds can come together to explore the latest technology, learn hands-on, and bring innovative ideas to life,” said Ts. Carl Loo, Founder and Owner of 3Particle and XyperReal Stage. “This facility represents more than just an upgrade—it’s a commitment to the future of digital storytelling, workforce development, and creative innovation in Malaysia and beyond.”
A Technological Powerhouse for Creative Industries
Strategically located in central Malaysia, XyperReal Stage is equipped with:
- PIXREAL’s high-performance LED panels
- Brompton Technology’s world-leading LED processing systems
- Mo-Sys advanced camera tracking technology
- Macroblock’s IC chip-level LED driver innovations
Together, these tools create an unparalleled production environment that supports film, television, live events, broadcast media, retail experiences, and immersive brand activations.
Beyond offering end-to-end virtual production services, 3Particle’s unique strength lies in its ability to design and build customised immersive studios for clients—from macro-scale LED systems to micro-scale chip integrations—setting new benchmarks in Southeast Asia’s content creation and technology integration landscape.
Collaboration for Impact: Public-Private Partnerships Driving Innovation
As a Malaysia Digital (MD) status company, 3Particle is working closely with the Malaysia Digital Economy Corporation (MDEC) to bolster the nation’s digital transformation through talent development and industry empowerment.
“The launch of XyperReal Stage by 3Particle reflects the kind of industry leadership and innovation that will define Malaysia’s future digital economy,” said Anuar Fariz Fadzil, Chief Executive Officer, MDEC. “Facilities like XyperReal Stage are more than production spaces—they are strategic platforms for skills development, technological experimentation, and new economic opportunities. MDEC is proud to support such impactful initiatives that elevate local capabilities to meet global demand.”
Talent Pipeline & Global Expertise: Building Malaysia’s Creative Workforce
A cornerstone of XyperReal Stage’s mission is education and upskilling. In collaboration with EFXCO Academy, the studio is co-developing a specialised training pipeline with veteran Hollywood VFX artist and certified Unreal Engine instructor Hussin Khan. This initiative will focus on:
- Real-time rendering
- Virtual set design
- In-camera VFX techniques
- Digital storytelling using game engines and simulation technologies
By providing professionals, students, and businesses with real-world training opportunities, the program aims to create a future-ready workforce for Malaysia’s growing digital content sector.
Industry Applications: Fueling Growth Across Sectors
XyperReal Stage is positioned to serve as a transformative platform for diverse industries, including:
- Film & TV: Redefining production timelines and visual storytelling
- Live Events & Entertainment: Creating immersive environments that captivate audiences
- Broadcast Media: Offering cutting-edge virtual studio capabilities
- Retail & Commercial Installations: Building interactive customer experiences
- Brand & Experiential Campaigns: Enabling tech-forward, memorable activations
This multi-sector versatility ensures that the stage is not only a technology centre but also a commercial and creative enabler for local and regional businesses.
A Platform for Regional Expansion
With growing demand for immersive content solutions across Southeast Asia, 3Particle is leveraging the launch of XyperReal Stage as a springboard for regional growth. The company is actively exploring partnerships and turnkey virtual production deployments across ASEAN markets, aiming to bring Malaysian-born innovation to an international audience.
“Our vision is to make Malaysia not just a user of global technology, but a creator of globally recognised immersive solutions,” added Ts. Carl Loo. “XyperReal Stage is where that vision begins—here, now, and with our people.”
A Celebratory Launch
The grand opening of XyperReal Stage welcomed guests from across the region and featured an exciting lineup of:
- Expert talks from global technology leaders
- Panel discussions with industry stakeholders
- A fireside chat on “Emerging Trends in the Virtual Production Landscape Across Asia”
This dynamic event fostered valuable exchange between creatives, technologists, educators, and business leaders, marking a defining moment in Malaysia’s digital creative journey.
About 3Particle
3Particle is a Malaysia-based creative technology company focused on immersive content development, virtual production innovation, and turnkey studio design. With deep expertise in XR, LED environments, and integrated content solutions, 3Particle is shaping the future of storytelling for film, broadcast, events, and beyond.
