The celebration was held alongside the grand opening of Wagyu by La Moon, Zenrich’s flagship restaurant nestled in the culinary heart of Taman Tun Dr Ismail (TTDI) at The Greens. The event was officiated by Datuk Arthur Joseph Kurup, Deputy Minister of Agriculture and Food Security.
Zenrich’s impressive import record stands at 192,000 kilograms, equivalent to 12.86 million slices of succulent Wagyu or approximately 600 head of cattle. More than just a logistical triumph, this record highlights Malaysians’ growing love for quality beef and marks a significant cultural and culinary exchange between Malaysia and Japan.
“This record is an example of the hard work of Malaysian companies like Zenrich Wagyu, our trade partners, and our commitment to bringing the best of the world to Malaysia while strengthening our place in the global food scene,” said Arthur.
“This record is an example of the hard work of Malaysian companies like Zenrich Wagyu, our trade partners, and our commitment to bringing the best of the world to Malaysia while strengthening our place in the global food scene,” remarked Arthur in his speech.
“Such an amount of import also reinforces stronger agricultural trade ties with partners like Japan, apart from building a food culture that is as dynamic as our people,” he added.
The event also saw the presence of Daisuke Nihei, Minister of the Embassy of Japan in Malaysia, who remarked:
“Malaysia’s embrace of Wagyu reflects the strength of our (Malaysia-Japan) partnership. The ASEAN Records achieved by Zenrich Wagyu is a great testament to that strength.”
“Malaysia’s embrace of Wagyu reflects the strength of our (Malaysia-Japan) partnership. The ASEAN Records achieved by Zenrich Wagyu is a great testament to that strength,” commented Daisuke Nihei, Minister of the Embassy of Japan in Malaysia, who was also present at the ceremony.
Wagyu by La Moon: Where Japanese Craft Meets Malaysian Charm
Designed with a warm wooden interior and a casual-yet-refined atmosphere, Wagyu by La Moon reimagines a traditional Japanese grill house with a dash of Malaysian kopitiam soul. From families sharing bubbling hotpots to professionals winding down over yakiniku, it captures the rich diversity of Kuala Lumpur’s dining scene.
And the timing couldn’t be better—with Visit Malaysia 2026 (VM2026) approaching, the restaurant adds a new gem to the capital’s vibrant food map, offering tourists and locals alike a taste of Japan with Malaysian hospitality.
“What started as a passion for quality has now become a powerful symbol of connection, bringing together communities, cultures, and cuisines in the most delicious way possible,” said Liven Chong, Director of Zenrich Wagyu.
Zenrich Wagyu’s director, Liven Chong said, “What started as a passion for quality has now become a powerful symbol of connection, bringing together communities, cultures, and cuisines in the most delicious way possible.”
Halal-Certified A5 Miyazaki Wagyu at Its Finest
Helmed by Chef Saburou Niitsu, a seasoned Japanese chef with over 35 years of experience, the restaurant serves halal-certified A5 Miyazaki Wagyu in styles that include yakiniku, shabu-shabu, and sukiyaki. With prices starting from RM199 for all-you-can-eat, diners can indulge in top-tier beef without breaking the bank.
“Every dish here is prepared with precision, respect for the ingredients, and the desire to create something truly memorable for each guest,” said Niitsu.
Wagyu by La Moon’s head chef, Saburou Niitsu (far right) and Liven Chong (first from left) presenting the Deputy Minister of Agriculture and Food Security, Datuk Arthur Joseph Kurup (third from left) and Daisuke Nihei (second from right), Minister of the Embassy of Japan in Malaysia with the A5 Miyazaki Wagyu as a symbolic gesture officiating the grand opening of Wagyu by La Moon.
Open until 1 a.m., the restaurant caters to KL’s late-night food lovers, while basement parking offers rare convenience in TTDI. From helpful staff to sizzling teppanyaki, the dining experience is designed to be lively, inclusive, and full of flavour.
As VM2026 gains momentum, Wagyu by La Moon offers a delicious preview of Malaysia’s role as a crossroads of global tastes and local warmth. From Japanese farms to KL’s food haven, Zenrich Wagyu is not just serving beef—it’s serving a story of connection, culture, and culinary excellence.
