Small and medium businesses face the same cyber threats as large corporations – and PAM could be their strongest defense. In featured pic: Takanori Nishiyama, SVP, APAC and Japan Country Manager at Keeper Security.

In today’s fast-changing digital landscape, businesses of every size in Asia Pacific (APAC) are under immense pressure to protect sensitive data. While cyberattacks on multinational corporations dominate headlines, small and medium businesses (SMBs) are just as vulnerable—if not more so. Their lean IT teams, limited cybersecurity budgets, and growing reliance on hybrid and cloud systems make them prime targets for malicious actors.

What Is PAM and Why Does It Matter?

Privileged Access Management (PAM) safeguards accounts with elevated permissions – such as IT administrators, DevOps engineers, or third-party vendors – who hold the keys to critical systems. A single compromised credential from these accounts can cause devastating breaches, financial losses, or downtime.

Although PAM is often seen as a tool for big enterprises, experts stress it is equally crucial for SMBs. Implementing PAM gives smaller firms the ability to:

  • Enforce least-privilege access policies, so users only get the permissions necessary for their role.
  • Monitor and log privileged activity, creating full visibility and audit trails for compliance and quick response.
  • Centralize and secure credential management, reducing human error and unsafe password sharing.
  • Maintain compliance with industry regulations like GDPR, HIPAA, or PCI-DSS, which demand detailed audit trails.

The Rising Stakes for APAC SMBs

Cybercriminals see SMBs as “easy entry points.” Many lack robust security frameworks, and the shift to cloud systems expands their attack surfaces. PAM helps plug these gaps by managing credentials, secrets, and elevated access across both on-premises and cloud environments.

According to Takanori Nishiyama, SVP, APAC and Japan Country Manager at Keeper Security:

“Privileged Access Management is not merely a tool for large enterprises; it is an essential component of a robust security strategy for businesses of every size.”

What SMBs Should Look for in a PAM Solution

Not all PAM platforms are created equal. For SMBs, the right solution should:

  • Be easy to deploy, preferably cloud-based and agentless to avoid heavy infrastructure demands.
  • Offer passwordless authentication and MFA to defend against phishing and credential theft.
  • Provide scalable pricing, with transparent per-user costs that grow with the business.
  • Include session recording and SIEM integration, so threats are visible in real time.

A Necessity, Not a Luxury

The message is clear: PAM is no longer optional. As APAC SMBs accelerate digital adoption, securing privileged access is the foundation for safeguarding growth, maintaining compliance, and building resilience against cyber threats.

The time for SMBs to embrace PAM is now.