KUALA LUMPUR, 10 December 2025 — Flood victims across the northern states received much-needed assistance over the weekend as thousands of relief bags were distributed to families affected by the recent disaster in Perlis, Kedah, Penang and Perak. The two-day effort, carried out on 5 and 6 December, was part of a coordinated mission under the Ai-CARE initiative, spearheaded by Ai-CHA, the fast-growing beverage brand from Indonesia known for its high-quality ice cream and tea served at affordable prices, through its Malaysian team.
More than 6,000 relief bags worth over RM100,000 containing instant ramen, Ai-CHA tea bags and vouchers were distributed across 12 locations, including schools, welfare homes, mosques and community centres such as SK Kampung Bahagia, SK Sultan Abdul Aziz, Rumah Anak Yatim Amal Solehah Pendang, Masjid Zahir, Masjid Al-Bukhari, Rumah Teduh Perlis, Superkids Care Centre and several local community institutions.
Support for Flood-Affected Businesses
Alongside community support, the mission also extended help to businesses hit by the recent floods. At least five Ai-CHA outlets in the northern region suffered varying degrees of damage, prompting the brand’s head office to provide:
- RM13,000 in essential supplies for all 92 northern outlets
- RM15,000 in cash vouchers to the five outlets affected by the floods in order to help franchisees restock and reopen
- RM5,000 in logistical assistance
- RM10,000 support fund for Ai-CHA staff affected during this period
These measures aim to help franchisees reopen quickly and reduce the financial strain brought about by the disaster.
To support the northern outlets recover from the floods, Ai‑CHA will run a special in-store promotion from 15 to 21 December 2025, offering Passion Fruit and Hawaiian Nut beverages for just RM3 per cup. Licensees can run the promotion without added financial pressure as all 92 northern outlets will receive free Passion Fruit Jam worth more than RM13,000 supplied by the Ai-CHA Malaysia headquarters, allowing them to continue offering accessible prices to residents while maintaining outlet sustainability during the post-flood recovery phase.
CSR Effort Delivered Completely In-House
All logistics during the CSR mission were carried out solely by Ai-CHA’s internal team, with 15 volunteers coordinating distributions and reaching affected families across multiple districts. The effort was jointly led by Group Regional General Manager Vincent Ong Wei Ho and Country Manager for West Malaysia & Singapore, Low Hon Yau, both of whom were present throughout the operation.
Speaking after the mission, Ong said the relief work reflected the organisation’s long-held belief that what is gained from society should be returned to society. “When our communities are hurting, we cannot stand idly by and watch,” he remarked. “The people in these northern states have always supported our outlets, and through this mission, we want them to know we will always stand by them too.”
A Brand Built on Community Support
Founded in 2019 by the Lie brothers in Indonesia, Ai‑CHA has rapidly expanded internationally and now operates in 31 countries across Asia and Africa. Since opening its first Malaysian store in 2024, the brand has grown to more than 600 outlets nationwide.
Ai‑CHA pairs its dedication to great customer experiences with a strong commitment to communities through initiatives like Ai‑CARE, which has helped over 50,000 people nationwide and continues to provide help wherever it is needed.
