In conjunction with Merdeka, Shopee is shining the spotlight on two homegrown brands, Siti Khadijah and Dododots, through its ‘Cerita Kita, Cara Kita’ initiative. Both brands embody Malaysia’s spirit of innovation, proving that local entrepreneurs can thrive in competitive industries with the right platform and support.
Siti Khadijah: Redefining Premium Prayerwear
Founded by Puan Padzilah Enda Sulaiman, Siti Khadijah began as a small shop in Bangi, Selangor. Her innovation in prayerwear design addressed common struggles women faced with ill-fitting garments. Today, the brand has grown into Malaysia’s leading modest lifestyle company, with 60 stores nationwide, and is expanding into Singapore and Indonesia via Shopee’s International Program.
Chief Operating Officer of Siti Khadijah, Khairul Idham Ramdzan explained that Shopee became vital during the pandemic, helping the brand strengthen its digital presence. By leveraging Shopee Ads, Shopee Live, and Shop Decoration, Siti Khadijah maintained its brand identity while reaching more customers. Now, the brand is also experimenting with sustainable fabrics like Tencel and EcoVero while expanding its product range to younger generations and men.
Khairul emphasised that innovation remains rooted in listening to customers. Through Shopee analytics and customer engagement features, Siti Khadijah continues to evolve, making prayerwear not just a necessity but a gift-worthy lifestyle choice.
Dododots: Young Founders Transforming Skincare
On the other hand, Dododots was created by science graduates Esther Erin and Ethan Wong, who turned acne care into an empowering experience with colourful pimple patches. Starting with just RM15,000 and no external funding, the duo grew their business into a brand now sold in over 5,500 retail stores across Malaysia and 10 countries.
Breaking into the market wasn’t easy, but their youth and digital savvy helped them succeed. By combining strong social media engagement with Shopee’s ecosystem, they transformed livestreaming into a core part of their business, streaming up to 300 hours a month. Shopee also helped the brand build trust through secure payments, logistics support, and affiliate networks.
Looking ahead, Dododots plans to expand into the male skincare market and continue surprising fans with collaborations, including an upcoming project with a popular South Korean boy band.
Empowering Malaysian Entrepreneurs
Both stories reflect Shopee’s ongoing role in empowering local businesses. From scaling digital adoption during the pandemic to expanding internationally, the platform continues to help Malaysian brands grow while celebrating their cultural roots.
As Shopee highlights Siti Khadijah and Dododots this Merdeka, the ‘Cerita Kita, Cara Kita’ campaign reinforces how innovation, resilience, and local identity remain at the heart of Malaysia’s entrepreneurial spirit.
