Rolls-Royce Motor Cars has officially launched its 2025 summer programme in Saint-Tropez, welcoming clients to some of the French Riviera’s most prestigious locations from 28 July to 3 August. As part of the marque’s continued commitment to remaining present in the world’s most rarefied destinations, this curated experience features 12 bespoke Rolls-Royce motor cars, private gatherings, and signature moments hosted at elite venues including La Réserve Ramatuelle, Althoff Villa Belrose, and the iconic Nikki Beach.
“Our summer programme in Saint-Tropez is a considered extension of our wider philosophy – to ensure our clients are never without the community, hospitality and access that Rolls-Royce provides, wherever they are in the world,” said Boris Weletzky, Regional Director, United Kingdom, Europe and Central Asia, Rolls-Royce Motor Cars.
Immersive Riviera Encounters Reflecting Client Taste and Lifestyle
The handpicked destinations were selected based on deep client insights and lifestyle preferences. Hidden in pine-fringed coves, La Réserve Ramatuelle offers minimalist architecture and seclusion with panoramic Mediterranean views. In contrast, Althoff Villa Belrose exudes the grandeur of a private estate, surrounded by terraced gardens and coastal elegance.
At each location, a discreet hospitality lounge enables one-on-one client engagement, while providing the perfect backdrop to explore the full Rolls-Royce contemporary product portfolio – on roads once driven by Sir Henry Royce himself.
Guests can enjoy drive experiences along the Riviera’s iconic corniches, experience the art of Bespoke craftsmanship firsthand, and take part in private appointments that merge luxury mobility with lifestyle curation.
An Iconic Rolls-Royce Moment at Nikki Beach
A highlight of the week is the exclusive Rolls-Royce takeover of Nikki Beach, the legendary Saint-Tropez hotspot known for its vibrant energy and coastal glamour. This specially curated event channels the Riviera’s joie de vivre, offering clients a unique blend of celebration and sophistication in true Rolls-Royce fashion.
More Than Motor Cars – A Lifestyle of Quiet Glamour
The programme also includes a series of private soirées and dinners, enabling clients to celebrate shared passions, connect with the brand community, and immerse themselves in the art of living well. These moments reinforce Rolls-Royce’s positioning as more than a carmaker, but as a custodian of lifestyle, exclusivity, and craftsmanship.
This seasonal presence in Saint-Tropez is emblematic of a broader Rolls-Royce philosophy: to be present where its clients are, not only with exquisite motor cars but with meaningful touchpoints that enhance and elevate their journeys – both on and off the road.
Clients attending the Saint-Tropez programme manage their reservations through Whispers, the marque’s exclusive private members’ app.
