The programme is offered by invitation only through the marque’s global Private Office network to clients with a deep affinity for Rolls-Royce design. Participants will have access to the motor car’s creative and engineering development and attend private events in selected destinations.
“I have had the privilege of meeting clients around the world who seek the very pinnacle in luxury and share an extraordinary passion for Rolls-Royce design. It became clear that they wished to see not only what Rolls-Royce would create if left entirely to its own imagination and with the freedom offered by coachbuilding, but they also wanted to witness that journey at every stage,” said Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars.
“Coachbuild Collection is the result. This is something the super-luxury world has never seen before. The experience of this programme is inseparable from the motor car itself, and both will be brought to life with the care and ambition worthy of the collectors who inspired them – and of Rolls-Royce itself.”
Coachbuilding has been central to Rolls-Royce since its founding. In its early years, a rolling chassis was delivered to specialist coachbuilders who designed and constructed a body to the client’s requirements, with fixed proportions ensuring a consistent identity.
Recent coachbuilt motor cars introduced in the Goodwood era include Sweptail (2017), Boat Tail (2021), and Droptail (2023). These projects contributed to growing interest among collectors in Rolls-Royce design and coachbuilding.
The Coachbuild Collection programme begins with a coachbuilt motor car developed and handcrafted by Rolls-Royce. Each car will be road-legal and limited in number. Selected clients will be invited to participate through the Private Office network in locations including Dubai, Seoul, Shanghai, New York, and Goodwood.
Participants will gain access to development activities, including testing facilities and design studios, and will visit locations associated with the motor car’s development. They will also attend curated private events at which designers present the inspirations behind each collection.
The first Coachbuild Collection will feature a fully electric motor car. This reflects client interest in electric Rolls-Royce models, particularly among existing Spectre owners.
“Coachbuild Collection clients seek to experience at the absolute pinnacle of our craft. What we will reveal in April is an extraordinary expression of contemporary Rolls-Royce coachbuilding, extravagant and yet silent,” said Chris.
Further details on the first Coachbuild Collection will be announced in April 2026.
