Serdang, Malaysia, May 9 — National automaker PROTON made a bold statement at the Malaysia Autoshow 2025 (MAS 2025) with a showcase that blends innovation, engagement, and customer appreciation. Held from 9 to 15 May at MAEPS, Serdang, PROTON’s dynamic exhibit is themed “Inspiring Connections”, and features the public debut of its latest electric vehicle (EV), captivating displays, and a suite of exclusive promotions.
A Glimpse into the Future: New EV Model from Proton e.MAS
In a major highlight of the event, PROTON is unveiling its second EV model under the Proton e.MAS brand—marking its first public appearance ahead of an official launch later this year. This milestone reflects PROTON’s accelerated commitment to electrification and smart mobility solutions.
“MAS 2025 is a key platform for PROTON to engage with customers and present the next chapter of our journey,” said Dr. Li Chunrong, Chief Executive Officer of PROTON. “Our EV preview signifies the innovation driving our future, while our current lineup demonstrates the strength of what PROTON already delivers to Malaysian motorists.”
Engaging Experiences: From 5D Interactions to Laser Light Shows
PROTON’s booth at MAS 2025 is designed to captivate, featuring an exclusive 5D Instagrammable Experience centered around the Proton S70. Visitors can personalise a virtual car wrap using a high-tech interactive screen and see it projected in real-time onto a physical S70 unit—perfect for memorable social media content, complete with complimentary gifts for sharing.
Additionally, PROTON is debuting a digital laser light show, the first of its kind at the Malaysia Autoshow, offering an immersive visual experience that aligns with the brand’s forward-thinking vision.
Unmatched Promotions for All Walks of Life
To celebrate the occasion and reward loyal customers, PROTON is offering a range of exclusive deals during MAS 2025:
- Up to RM10,000 in rebates and RM5,000 trade-in bonuses under the “MAY-LAH! Buy PROTON” campaign
- Additional RM1,000 rebate for on-site bookings at the show
- Up to RM3,500 support for Grab drivers purchasing a Proton Saga
- One year of free servicing for educators and healthcare professionals
- Fresh graduates enjoy over RM3,000 in savings, including:
- 3 months of zero instalments worth RM1,500
- Free road tax for the first year
- Up to RM1,000 in rebates
- RM500 trade-in bonus
- Test drive and win campaign: Visitors who test drive and register any PROTON ICE model are entered to win fuel cards—and even a brand-new Proton e.MAS 7
*Terms and conditions apply.
Connecting Malaysians to the Future
Beyond product reveals, PROTON is creating space for public input with a creative slogan campaign for its new EV model, inviting visitors to shape how the car is received and remembered.
Throughout MAS 2025, PROTON’s booth will host livestreams, KOL (Key Opinion Leader) appearances, and interactive attractions, reaffirming its brand pillars of innovation, reliability, and national pride.
Join PROTON at Malaysia Autoshow 2025 to experience the brand’s exciting evolution and take advantage of limited-time offers tailored for Malaysians from all walks of life.
For more information, visit www.proton.com or follow PROTON Cars on Facebook and Instagram.
