The event was graced by YB Gobind Singh Deo, Minister of Digital Malaysia, as the Guest of Honour, underscoring the government’s commitment to accelerating the nation’s digital transformation within the retail landscape.
Empowering Retail Through Digitalisation
In his keynote address, YB Gobind Singh Deo highlighted that the intersection of technology and retail is a strategic necessity for the modern economy.
“The retail industry is currently at a digital crossroads. To remain competitive, businesses must move beyond traditional models and embrace an AI-driven ecosystem,” said YB Gobind Singh Deo.
“By integrating advanced data analytics and seamless digital payment infrastructures, Malaysian retailers can unlock personalised customer experiences that drive loyalty. Our ministry is dedicated to ensuring the retail sector has the digital backbone required to lead in the regional economy.”
A Future of Innovation and Resilience
Datuk Dr Ken Phua, President of MRCA, echoed these sentiments and emphasised the association’s role in steering its members toward a sustainable, tech-savvy future.
“As we celebrate this auspicious new year, we recognise that the strength of the Malaysian retail sector lies in its agility. MRCA remains the bridge between traditional retail values and the digital frontier,” said Dr Ken Phua.
“Our core focus is on enabling our members to integrate new technologies and boost operational efficiency. This ensures that ‘Malaysian Retail’ is consistently recognised for its innovation and commitment to world-class service,” he said.
Commemorating Academic Excellence
A pivotal moment of the gala was the MRCA Graduation Ceremony, which celebrated the professional advancement of 105 industry practitioners from MRCA member companies across five specialised batches.
A total of 21 graduates received the Micro-Credential in Retail Marketing from INTI International University. Another 26 graduates earned the Executive Diploma in Retail Management by the London Examination Board, while 25 graduates completed the Micro-Credential in HR Essentials for Retail Team Leaders from the Malaysia University of Science and Technology (MUST). Thirteen graduates were awarded the Certificate in Franchise Operation by Pernas, and 20 graduates completed the Certificate of Advanced Food Safety by Sunway University.
Investing in the Leaders of Tomorrow
The MRCA Branding Education Charity Foundation, led by Chairman Dato’ Liaw Choon Liang, also announced the distribution of the MRCA Student Encouragement Fund. The Foundation presented cheques totalling RM40,800 to 47 outstanding students, recognising the academic achievements of children of employees within MRCA member companies.
The evening featured a traditional “Lou Sang” session and performances by a live orchestra before concluding with a lucky draw and a renewed sense of unity among the retail community.
