KUALA LUMPUR, 22 July 2025 — The Malaysian International Food and Beverage Trade Fair (MIFB 2025) is making its highly anticipated return from 30 July to 1 August 2025 at the Kuala Lumpur Convention Centre, under the theme “Future-Ready F&B: Serving the Evolution of Trends.” With over 500 exhibitors, 12,000 trade visitors, and participation from more than 50 countries and regions, MIFB 2025 reinforces its reputation as ASEAN’s premier platform for F&B professionals, innovators, and entrepreneurs.

Bold New Programmes to Power Industry Transformation

The event will be officiated by YB Datuk Chang Foong Hin, Deputy Minister of Plantation and Commodities, and features a robust lineup of programmes including:

  • MIFB Knowledge Hub
  • MyFoodTech Showcase
  • Wine, Spirits & Beer Showcase
  • Malaysian Café Expo
  • Halal Certification Workshop & Clinic

Each segment is designed to spark dialogue, foster innovation, and equip businesses to thrive amid shifting consumer demands and global challenges.

Anchored by Three Core Pillars: Smart, Sustainable, Scalable

At the heart of MIFB 2025 is a future-focused vision shaped by three central themes:

  • Smart: Leveraging technology such as AI in food production and advanced cold-chain logistics to ensure efficiency and resilience.
  • Sustainable: Promoting ethical practices through zero-waste packaging, plant-based alternatives, and responsible sourcing.
  • Scalable: Enabling SMEs to adopt market-ready solutions that support growth without sacrificing quality or environmental responsibility.

The Knowledge Hub: Insight, Strategy, and Action

The MIFB Knowledge Hub will once again serve as a dynamic arena for learning, featuring global thought leaders, researchers, and industry pioneers. Key topics include:

  • AI-powered food innovation
  • Cold-chain advancements for food security
  • Supply chain transparency and circular design

These sessions, open to all registered attendees on a first-come, first-served basis, aim to bridge aspiration and implementation with actionable insights.

MyFoodTech and Halal Certification: Innovation Meets Compliance

The MyFoodTech zone will highlight the latest breakthroughs in processing, logistics, and packaging—critical for elevating operational excellence in F&B businesses.

Meanwhile, the Halal Certification Workshop & Clinic provides a practical guide to navigating Malaysia’s halal certification process, offering key knowledge for both local and international F&B brands seeking market access.

Culinary Artistry on Display: Chefs, Coffee, and Craftsmanship

MIFB 2025 also celebrates the culture and creativity of F&B through engaging showcases:

  • Gastronomic Sensory Hub: Live cooking demos by renowned chefs, including Chef Ikhwan and the MalaysiaPCA National Culinary Team, showcasing technical brilliance and culinary innovation.
  • Malaysian National Coffee Championship (MNCC): In partnership with Malaysia Specialty Coffee Association (MSCA), this tenth edition celebrates the artistry of Malaysia’s finest baristas and brewers.
  • Wine, Spirits & Beer Showcase: Co-hosted with Crafted, this new addition invites visitors to explore viticulture, tasting techniques, and regional varietals in an immersive, elegant setting.

A Platform for Progress, Partnership, and Global Reach

Whether you’re a multinational player or a homegrown SME, MIFB 2025 is designed to connect you with insights, networks, and opportunities that drive lasting impact.

As the global food and beverage landscape undergoes transformation, MIFB stands as a beacon for innovation, sustainability, and international collaboration—empowering attendees to lead the next era of food.