Mercedes-Benz Malaysia Unveils the All-Electric Mercedes-Maybach EQS 680 SUV

Kuala Lumpur, February 26, 2025—Mercedes-Benz Malaysia has redefined top-end luxury with the launch of the Mercedes-Maybach EQS 680 SUV, the company’s first all-electric model. This groundbreaking SUV embodies opulence, innovation, and sustainable mobility, ushering in a new era for the brand in Malaysia.

Nadia Trimmel, Vice President of Marketing and Sales at Mercedes-Benz Malaysia, described the model as “the first fully electric, dedicated Mercedes-Maybach SUV, delivering a new dimension of silent, effortless travel.” She emphasised that the vehicle is “a masterpiece of serenity and innovation, redefining automotive opulence.”

Exquisite Exterior Design

The Mercedes-Maybach EQS 680 SUV integrates the brand’s signature design language with exclusive Maybach elements. The iconic Mercedes-Benz star sits atop the hood, leading to a black-panel front grille with vertical chrome trim strips, exuding presence and prestige. A Maybach emblem projection welcomes passengers, while 21-inch Maybach multi-spoke light-alloy wheels reinforce the vehicle’s commanding stance.

The two-tone hand-applied paintwork in five distinct combinations further enhances its bespoke appeal. An optional Night Series package offers dark chrome elements, refined detailing, and an exclusive colour palette for a strikingly progressive aesthetic.

Lavish Interior & Cutting-Edge Technology

Inside, the Mercedes-Maybach EQS SUV epitomises luxury with the MBUX Hyperscreen, adorned with Maybach-exclusive animations in deep blue. Rear passengers enjoy two 11.6-inch displays, an MBUX rear tablet, and a first-class rear compartment with heated, ventilated and massaging Executive seats. A calf massage function, ENERGIZING COMFORT programs, and a chauffeur package further elevate the passenger experience.

The Burmester® 4D surround sound system with Dolby Atmos® delivers an immersive audio experience, while Active Ambient Lighting offers 64 colours, including Maybach-specific Rose Gold White and Amethyst Glow. The vehicle’s air purification system, featuring a HEPA filter and an exclusive fragrance—No.12 MOOD ebony, enhances comfort.

Sustainability & Performance

Incorporating vegetable-tanned leather, Econyl-recycled carpets, and secondary steel and aluminium, the Mercedes-Maybach EQS SUV aligns with Mercedes-Benz’s commitment to sustainability. It is produced carbon-neutral at the Mercedes-Benz plant in Alabama, USA, and boasts net-carbon-neutral battery production.

The SUV features AIRMATIC air suspension, rear-axle steering, and a Maybach-exclusive driving program, ensuring unmatched ride comfort. Advanced noise reduction technologies, including an encapsulated electric drivetrain and innovative acoustic foams, contribute to its whisper-quiet interior.

A New Chapter in Luxury Mobility

The Mercedes-Maybach EQS 680 SUV is more than just an electric vehicle—it invites passengers to experience the pinnacle of modern luxury. Every detail, from its refined craftsmanship to its intelligent technology, is designed to deliver effortless performance and ultimate comfort. As luxury automotive continues evolving, Mercedes-Maybach remains at the forefront, seamlessly blending heritage with the innovation of an all-electric future.

Unparalleled Luxury, Electrified

As the first all-electric Mercedes-Maybach, the EQS 680 SUV sets a new benchmark for sustainable luxury. For Peninsular Malaysia, it is priced from RM 1,088,888.00 (including 10% ST) and can be personalised via the Mercedes-Benz car configurator. With its fusion of cutting-edge electric mobility, sumptuous craftsmanship, and visionary technology, the Mercedes-Maybach EQS 680 SUV is the pinnacle of modern luxury, offering an experience that transcends expectations.

The Mercedes-Maybach EQS SUV at a glance:

*On the road without Insurance. With 10% Sales Tax