The Mercedes-Benz C 300 4MATIC electric AMG Line Plus brings together the qualities that have defined the C-Class over generations — elegance, comfort and sportiness — with an all-electric powertrain, advanced digital experiences and enhanced everyday practicality. Available for pre-booking at an estimated price starting from RM360,888, the electric saloon delivers 310 kW (421 hp) and 800 Nm of torque, accelerating from 0 to 100 km/h in just 4.5 seconds. Its top speed is 210 km/h.
The model offers a driving range of up to 690 km under the Worldwide Harmonised Light Vehicle Test Procedure (WLTP), supported by an 85 kWh usable battery and 800-volt charging technology.
“As we celebrate 140 years of Mercedes-Benz, we are bringing our biggest product launch programme to markets around the world. We are delighted that our customers in Malaysia can now experience the all-new electric C-Class,” said Mathias Geisen, Member of the Board of Management of Mercedes-Benz Group AG, Sales & Customer Experience.
He added that the model represents a new chapter for one of the company’s most successful model families, combining groundbreaking technology, pioneering design and distinctive sportiness.
Electric Performance Meets Long-Distance Practicality
The all-new electric C-Class has an innovative two-speed transmission designed to balance responsive acceleration with efficient power delivery. The first gear supports strong acceleration and efficiency in urban traffic, while the second is optimised for power delivery at higher speeds and efficient motorway driving.
The 4MATIC all-wheel-drive system provides additional traction and driving stability when required. Its front electric motor can be disconnected under low-load conditions to reduce energy losses and improve efficiency. For longer journeys, the vehicle supports DC fast charging of up to 320 kW at compatible 800-volt charging points. According to Mercedes-Benz, this allows up to 290 km of driving range to be added in just 10 minutes. Charging from 10% to 80% takes approximately 22 minutes.
A 22 kW on-board AC charger is also included, with an estimated charging time of 4.5 hours from 0% to 100%. The vehicle further incorporates a braking energy recuperation system capable of recovering up to 300 kW, helping to improve driving efficiency. Kevin Barbian, Chief Operating Officer of Mercedes-Benz Malaysia, said the all-new electric C-Class was designed to integrate naturally into everyday life, whether for daily commuting, weekend getaways or longer road trips.
A Distinctive New Design
The electric C-Class introduces a sporty, coupé-like silhouette, characterised by a low front, flowing roofline and sculpted rear. Its illuminated iconic grille features a dark chrome frame, smoked glass-look mesh structure and illuminated Mercedes-Benz star. The grille also comes alive with animations when the vehicle is opened, closed or charged. The AMG Line Plus exterior adds 20-inch AMG multi-spoke light-alloy wheels, the Night Package and high-gloss black accents, reinforcing the vehicle’s dynamic appearance.
At the rear, four round star-design taillights complement its fastback profile. Aerodynamic efficiency is another important design consideration, with the electric C-Class achieving a drag coefficient starting at 0.22, contributing to its driving range.
A Digital Sanctuary on Wheels
Inside, the electric C-Class introduces a redesigned cabin centred on comfort, personalisation and digital connectivity. The standout feature is the 39.1-inch MBUX Hyperscreen, extending across the dashboard to create an immersive digital environment. Powered by the Mercedes-Benz Operating System (MB.OS), the system offers personalised digital experiences, including an MBUX Virtual Assistant, navigation based on Google Maps and augmented reality navigation. The cabin also features a Burmester 3D surround sound system, ambient lighting and 11 high-resolution ambient styles that allow occupants to personalise their surroundings.
Another highlight is the SKY CONTROL panoramic roof, which can switch between transparent and opaque settings. Its nine independently adjustable segments provide flexibility in controlling incoming light, while 162 illuminated stars create a distinctive nighttime ambience. The electric architecture allows for improved interior space. With a wheelbase measuring 2,962 mm, the vehicle offers additional legroom and headroom compared with the conventionally powered C-Class saloon.
Storage practicality is enhanced by a 470-litre rear boot and an additional 101-litre front boot. Other comfort features include heated front sports seats, black leather upholstery with red contrasting stitching, two-zone THERMATIC automatic climate control and heat- and noise-insulating acoustic glass.
Intelligent Assistance and Safety
The electric C-Class incorporates advanced driver assistance technologies, supported by up to 27 cameras and sensors. MB.DRIVE ASSIST provides steering support for partially automated driving, while MB.DRIVE PARKING ASSIST 360 offers an all-round view to make parking and manoeuvring easier.
The vehicle also features comprehensive passive safety equipment, including up to 11 airbags, a front centre airbag and PRE-SAFE technology designed to respond to potential dangers before an accident occurs. An acoustic presence indicator warns pedestrians and other road users when the vehicle is travelling at speeds of up to 30 km/h.
Greater Choice for Malaysian Customers
Martin Schulz, CEO and President of Mercedes-Benz Cars Malaysia and Head of Region, Mercedes-Benz Cars Southeast Asia, described the electric C-Class as an extension of the brand’s commitment to offering customers greater choice.
“Whether customers are taking their first step into electric driving or choosing their next Mercedes-Benz, the all-new electric C-Class offers an exciting new way to enjoy everything they appreciate about the brand,” he said. The introduction also coincides with Mercedes-Benz’s 140th anniversary, celebrating a history of automotive innovation dating back to 1886.
For Malaysian customers, the Mercedes-Benz C 300 4MATIC electric AMG Line Plus is available for pre-booking at an estimated retail price starting from RM360,888 in Peninsular Malaysia. Through the Mercedes-Benz Agility+ financing plan, estimated monthly instalments start from RM3,988, subject to prevailing interest rates and terms and conditions. The plan includes a fifth-year extended limited warranty, four Compact Service Packages and flexible end-of-agreement options.
