Purpose-Driven Solutions
With a presence in Malaysia, Singapore, Thailand, Indonesia, Vietnam, and Myanmar — and with growing coverage in Laos, Cambodia, and Brunei — JJTI is well-positioned to deliver regionally relevant solutions across Southeast Asia. The company partners with top-in-class global brands, ensuring customers have access to some of the most trusted technologies and innovations in the industry. These partnerships reinforce JJTI’s commitment to providing best-in-class products that meet the evolving demands of the professional green industry across Southeast Asia.
As part of the Jebsen & Jessen Group, JJTI combines strong global partnerships with deep regional expertise to serve as both a distributor and trusted solutions provider for golf courses, agricultural farms, government parks, and sports facilities. The company’s success is grounded in a deep understanding of Southeast Asia’s unique market dynamics, enabling it to tailor its offerings to local operational realities while leveraging world-class technologies.
Comprehensive Solutions Tailored to the Green Industry
Turf Equipment is one of JJTI’s flagship offerings. Representing globally respected brands, the company’s turf management tools are designed for precision and durability. The portfolio encompasses a range of equipment, from greens and fairway mowers to utility vehicles and sprayers, each trusted by some of the region’s most prestigious golf courses and stadiums.
Irrigation Solutions is a cornerstone of JJTI’s portfolio. The company provides advanced golf and landscape irrigation systems crafted to ensure water is used efficiently and sustainably, reducing waste and optimising operational performance.
Plant Health & Fertiliser Solutions forms a vital part of the portfolio, offering a range of climate-adapted foliar and biostimulants as well as high-performance fertilisers. These solutions enable clients to enhance the resilience and health of their turf and crops.
Precision Irrigation for Agriculture
In addition to turf and landscape irrigation, JJTI plays a crucial role in advancing precision irrigation technologies for the agricultural sector. Launched as the company’s newest venture in 2022, this initiative reflects JJTI’s commitment to supporting sustainable agriculture across the region.
With Southeast Asia facing increasing climate variability, JJTI partners with top global brands to provide efficient, crop-specific irrigation solutions to commercial farms and plantations.
“Our precision irrigation offerings go beyond hardware—we bring agronomic knowledge, design expertise, and technical support to help farmers increase yield, reduce water use, and improve overall sustainability,” explained Philipp Hoffmann, Managing Director of JJTI. “We work closely with farmers across the region, especially in high-value crops like durian, vegetables, and fruits, helping them transition to smarter farming practices.”
This focus aligns with the growing need for climate-resilient agriculture, positioning JJTI as a solution partner for both traditional farms and modern greenhouse operations.
A Localised Approach to Global Standards
JJTI’s commitment to combining global quality with local execution is one of its most significant strengths. The company not only distributes high-quality international products but also adapts these solutions to meet the operational challenges faced in Southeast Asia.
The company offers in-market consultancy, ensuring that customers can make informed decisions based on data and field insights. JJTI also provides on-site and digital training to ensure clients are equipped to operate and maintain their equipment effectively.
Regional Presence and Market Adaptability
JTI’s ability to serve diverse markets in Southeast Asia is underscored by its extensive local presence throughout the region. Each of the six countries in which the company operates has a dedicated team that understands the unique cultural and operational needs of that market.
Sarina Shafiee, General Manager for Malaysia, elaborated on the company’s approach to the local market: “For Malaysia, our strength lies in being close to the customer—understanding their operational challenges and responding quickly with relevant solutions. Southeast Asia is not a one-size-fits-all region. Our teams in Malaysia are empowered to act fast, adapt global tools for local relevance, and provide practical, on-the-ground support. This customer-first mindset truly defines Jebsen & Jessen, Turf & Irrigation in our market.”
Sarina added, “Today, sustainability is a shared responsibility—and our customers are becoming more conscious of how their choices impact the environment. We’re proud to offer equipment that supports this shift, including electric and hybrid machines that reduce emissions without compromising performance. These solutions are gaining traction not just for environmental benefits but also for long-term cost efficiency.”
Investing in Long-Term Relationships
In the competitive and evolving green industry, businesses must move beyond transactional relationships and look for partners who can help them achieve sustainable growth. Sarina shared, “Success is about offering solutions that stand the test of time. By focusing on after-sales support, technical training, and understanding the evolving needs of customers, we build customer loyalty and trust.”
Sarina reinforced, “In the next 3–5 years, our focus is on strengthening our local capabilities and being a true solutions provider—offering not just products but also the technical know-how, after-sales support, and service programs that help our clients succeed. We aim to be a trusted specialist partner that delivers consistency, practical value, and long-term commitment. That’s how we’ll continue growing together with our customers.”
Vision for Growth
JJTI’s forward-looking vision for growth centres on strengthening its position as a trusted solutions provider. “Our goal is to be a catalyst for transformation in the green industry, whether in golf, public spaces, or agriculture,” said Hoffmann. “By investing in smart technologies, local partnerships, and our people, we aim to unlock value for our customers and contribute meaningfully to sustainable development in Southeast Asia.”
As JJTI looks to the future, its commitment to integrating high-performing global solutions with local needs, delivering innovative products, and fostering long-term relationships will ensure its continued success as a trusted partner in the Southeast Asian green industry. Whether through smarter equipment choices, tailored solutions, or ongoing customer support, JJTI is poised to lead the way in transforming the professional green industry in Southeast Asia.
