CUSTA, Malaysia’s first large-scale customisation e-commerce platform, has announced a major upgrade to its services, marking its second anniversary with a bold new milestone — a catalogue of over 4,000 products, unlimited customisation combinations, and a real-time instant pricing and lead-time feature.
The update makes CUSTA the first Malaysian platform to combine full-scale design freedom with instant quotation and fulfilment, removing long-standing inefficiencies in the traditional customisation and procurement industry.
From Manual Quoting to Instant Customisation
Before CUSTA’s innovation, customers often waited between 8 to 15 business days for quotations and production approvals via manual or WhatsApp-based processes. The platform’s new automated system now allows users to view prices, adjust designs, and confirm lead times instantly, reducing turnaround to as little as one day.
CUSTA’s refreshed digital interface also provides a seamless experience — users can navigate thousands of items while customising designs on apparel, stationery, corporate merchandise, and packaging, with automatic updates in pricing and delivery timelines.
“Customisation has long been slow, restrictive, and inefficient,” said Joe Takagi, Chief Executive Officer of CUSTA. “Our renewal removes these barriers, empowering all Malaysians to design and order with full transparency. This upgrade is more than a tech milestone — it’s about enabling SME growth, supporting Malaysia’s digital economy goals, and creating new value chains that drive local innovation and jobs.”
Empowering SMEs in Malaysia’s Digital Economy
CUSTA’s relaunch arrives at a crucial moment for Malaysia’s micro, small, and medium enterprises (MSMEs) — which currently make up nearly 90% of all registered businesses and contribute around 40% to national GDP.
The Government of Malaysia has projected that SMEs will contribute 45% of GDP by 2025, underscoring the importance of digitalisation and e-commerce adoption as catalysts for business growth.
With policies like MyDIGITAL and the National Industry 4.0 Framework promoting smarter production and digital platforms, CUSTA’s approach demonstrates how homegrown innovation can accelerate national productivity and SME competitiveness.
Since its launch, CUSTA has delivered over 500,000 customised products across Malaysia and Singapore, with 90% of orders coming from Malaysian SMEs and small brands seeking efficient, professional-grade customisation solutions.
A Platform Built for Growth and Innovation
The company’s evolution reflects its mission to democratise access to customisation — making bespoke product creation faster, more transparent, and scalable for all users.
CUSTA’s next phase will include:
- Expanding customisation methods and product categories for both individuals and businesses.
- Introducing new professional-grade tools for designers and enterprises.
- Developing eco-friendly and sustainable product options to support Malaysia’s ESG ambitions.
Through these initiatives, CUSTA aims to create ripple effects across the local creative and manufacturing ecosystems, fostering job creation, supply chain growth, and entrepreneurial opportunities.
Anniversary Campaign and Offers
To celebrate its second anniversary and platform renewal, CUSTA has launched the “CUSTA Service Renewal Campaign”, running until 30 November 2025.
Customers can enjoy a 10% discount using the promo code NEWCUSTA and receive free design support for purchases above RM300.
Visit custa.com.my for more details.
