Held from 6 to 8 March 2026, the festive initiative featured a three-day Raya celebration at MyTOWN Shopping Centre, organised in collaboration with KL Foodie. The event gathered more than 50 local vendors, alongside cultural showcases, live performances and family-friendly activities, while additional engagements were also held at the bustling Ramadan bazaars in TTDI and Bangsar.
The initiative aimed to accelerate digital payment adoption among MSMEs while rewarding customers with festive offerings and supporting underserved communities.
Toni Darusman, Group Chief Brand and Marketing Officer of CIMB, said the initiative reflects the significance of the Ramadan–Raya season for both families and businesses.
“Ramadan and Hari Raya Aidilfitri are a time of connection, compassion and togetherness – one of the most important periods for both families and businesses. With CIMB OCTOFest, our goal is simple: to bring people together, share blessings, and celebrate the spirit of the season. That is why our theme this year, Semua Lebih Hebat with CIMB, highlights how every moment becomes more meaningful when we experience it together. In today’s evolving landscape, traditions can sometimes be overlooked and seen as inconvenient, he said.
“CIMB upholds these traditions that are synonymous with our community, making Ramadan–Raya celebrations more rewarding, seamless and impactful. Guided by our Kita Bagi Jadi spirit, we are helping traditions thrive by ensuring they remain relevant and accessible. We are also creating real economic opportunities for MSMEs while delivering meaningful value to our customers as they prepare for Hari Raya. From digital enablement and exclusive festive deals to community outreach, CIMB is here to make what truly matters a Big Deal.”
During the three-day celebration at MyTOWN Shopping Centre, visitors experienced a festive atmosphere that combined food, culture and entrepreneurship. Popular festive delicacies were available alongside local brands from Malaysia, Indonesia and Singapore showcased at the ‘Rumah ASEAN’ section.
Interactive activities were also organised at ‘Rumah Riang CIMB’, including batik tie-dye workshops and sand art sessions. Visitors also enjoyed performances by Bella Astillah and CIMB’s Rising Star performers Scha Nuril and Firdaus.
Additional attractions included the Big Congkak Challenge, a Giant Batu Seremban court, Teng-Teng, Karaoke Raya, duit raya giveaways, a Special Teh Tarik Show, bubur lambuk distributions, Ramadan–Raya workshops and the CIMB Hadiah Raya Challenge.
Brand partners Ervin Chang, a professional golfer, and Amer Harris Jefry, a motorsports athlete, joined the celebrations alongside social media influencers Pinn Yang and Mad Noor, further energising the event for visitors.
Beyond the festive activities, CIMB also focused on supporting vendors through digital payment enablement. Engagement touchpoints at the event introduced digital payment solutions, rewarded participation and basic financial education for both visitors and vendors.
By encouraging QR payments through CIMB OCTO and CIMB OCTO Biz, the bank continued its push toward cashless transactions among micro and small businesses. Customers who spent via QR payment on CIMB OCTO received special merchandise, while entrepreneurs benefited from improved transaction efficiency and enhanced cash flow during the festive season.
Through CIMB OCTOFest, the bank demonstrated how festive celebrations can also serve as a platform for economic empowerment, particularly for small businesses looking to expand their digital capabilities and reach more customers during one of the year’s busiest retail periods.
