innovations on display at CelcomDigi’s Store Life.
CelcomDigi Berhad has officially launched Life – a groundbreaking new flagship retail concept aimed at revolutionizing the way Malaysians engage with technology. Located at The Gardens Mall and Sunway Pyramid, the Life stores are designed as fully immersive, hands-on experiences that empower customers to explore, experiment, and adopt the latest in connected living.
This launch marks a major milestone in CelcomDigi’s three-year retail transformation journey, strengthening its position as Malaysia’s largest digital network provider. Now operating the country’s widest retail footprint – with more than 10,000 touchpoints and over 20 million customers – CelcomDigi is setting a new standard for telco retail.
The Future of Retail is Experiential
At the heart of the Life concept is experiential retail – where customers are not just buyers, but explorers. Whether you’re a content creator looking for the latest wearables, a parent building a smart home or simply curious about 5G-powered technology, Life stores provide a welcoming space for all levels of tech engagement.
“Malaysians continue to value the ability to touch, feel, and explore. Our Life stores bring together the best in connected technology and content in all in one experiential space for customers to comfortably discover and adopt smart solutions for everyday living,” said CelcomDigi CEO Datuk Idham Nawawi.
Exclusive Tech Zones: Samsung’s ‘The Stage’ & Disney’s Connect Lounges
What sets the Life stores apart is the introduction of Malaysia’s first-ever “store-within-a-store” experience for a telco, featuring interactive spaces by global tech and entertainment giants Samsung and Disney.
CelcomDigi Store Life.
The Stage by Samsung:
Customers can test out the latest in fitness tech, smart home appliances, and lifestyle gadgets. The innovative ‘Endless Aisle’ lets users browse, order, and pay directly from an interactive wall screen – with delivery straight to their doorstep.
Pixar Connect Lounges (The Gardens Mall) and Marvel Connect Lounges (Sunway Pyramid):
Designed in collaboration with Disney, these family-friendly areas offer tablets loaded with interactive content inspired by Toy Story and Marvel, plus access to exclusive merchandise from DisneyStore.asia.
Grand Opening Promotions and Exclusive Deals
To celebrate the launch, CelcomDigi is rolling out limited-time deals during the grand opening weekends:
Dates:
- The Gardens Mall: 16–20 July 2025
- Sunway Pyramid: 23–27 July 2025
Offers:
- Accessories from as low as RM1
- Purchase-with-purchase promotions
- Free gifts for the first 100 customers
- Up to 30% off purchases via Samsung’s Endless Aisle for CelcomDigi customers with Samsung contracts
Powering Malaysia’s Digital Future
With over 50 branded stores and 300+ partner-operated CelcomDigi Express outlets, the company’s retail network is now one of the largest in Malaysia. These Life stores signal CelcomDigi’s commitment to enabling digital lifestyles for all Malaysians – with powerful 5G plans, AI-ready devices, and smart home solutions made accessible and engaging.
Whether you’re upgrading your tech game or just getting started on your connected journey, CelcomDigi’s Life stores are your gateway to a smarter, more convenient way of living.
