The new editor bridges the gap between complex industrial printing processes and SME accessibility, enabling businesses to design, price, and order highly customised products entirely online.
Bridging Industrial Printing and SME Accessibility
Building on strong user adoption of its existing editor, CUSTA’s latest update introduces world-class capabilities previously unavailable in the region. The editor enables seamless combinations of multiple printing methods, such as silk screen, embroidery, and UV printing on a single item, delivering a level of branding flexibility traditionally limited to large enterprises.
“At CUSTA, our mission is to empower SMEs by providing them with the same high-level customisation tools used by global brands,” said Joe Takagi, Founder & CEO of CUSTA. “We don’t just want to be a service provider; we aim to be the digital partner for local printing businesses and SMEs, helping them navigate the complexities of customisation with ease and transparency.”
CUSTA Next-Gen Design Editor – Key Features
- Multi-Processing Combination
Flexibility to integrate diverse printing and finishing techniques within a single design—previously achievable only through offline coordination. - Smart Pricing Engine
Real-time price and lead-time calculations based on exact design area and complexity, eliminating cost uncertainty while optimising production efficiency. - Area-Free Customisation
A fully expanded digital canvas that removes traditional design constraints, allowing users to visualise and place designs exactly where they want.
Product Roadmap and Generative AI Integration
As part of its product roadmap, CUSTA plans to integrate specialised Generative AI tools to assist users in creating and editing designs, further lowering the barrier to entry for the printing and customisation industry.
The launch reinforces CUSTA’s role in enabling SMEs to access advanced customisation capabilities while simplifying complex processes through a fully online platform.
