A key highlight of the announcement was the models’ eligibility for duty-free pricing, offering customers a compelling ownership proposition. This mitigated the higher duties typically associated with premium imports, while showcasing Alfa Romeo’s hallmark craftsmanship and performance-driven DNA.
The Alfa Romeo Giulia Veloce was offered at a duty-free price of RM228,800, while the Alfa Romeo Stelvio Veloce was priced at RM258,800. The debut models were officially offered at base prices of RM438,800 and RM478,800, respectively.
Both fully imported, complete built-up (CBU) units were made in Cassino, Italy, ensuring uncompromised build quality and authenticity.
Authentically Italian in every detail, both CBU models delivered the full Alfa Romeo experience as intended. From design and engineering to material quality and driving dynamics, this approach underscored Alfa Romeo Malaysia’s commitment to delivering authenticity, craftsmanship, and uncompromised standards from the very first drive.
Strong Market Response Since Bookings Opened
Since opening for bookings, Alfa Romeo Malaysia received encouraging responses from enthusiasts and customers alike, with 25 confirmed bookings secured to date, reaffirming the market’s appetite for a distinctive, driver-focused Italian marque.
“The pricing reflects more than just the car itself – it represents the craftsmanship, performance, and ownership experience that define Alfa Romeo,” said Dato’ Douglas Cheng, Executive Director, DLSB Partners Sdn Bhd.
“As fully imported, Italian-built models, the Giulia and Stelvio Veloce are positioned to deliver an authentic Alfa Romeo experience, supported by our growing service network and long-term commitment to Malaysian customers,” he said.
‘Casa Alfa Romeo’ Opens in Kuala Lumpur
Supporting the official price announcement was the opening of ‘Casa Alfa Romeo’, the brand’s flagship showroom located at RS-G-1, Rhapsody Square, TREC Kuala Lumpur. Designed as a hub for the Alfisti community, the showroom anchored Alfa Romeo’s experience, where sales, aftersales service and spare parts were thoughtfully positioned in proximity to ensure an effortless ownership experience.
All new Alfa Romeo ownership was supported with a five-year or 150,000 km warranty, whichever came first, reinforcing the marque’s focus on worry-free ownership and customer assurance. Through this measured and purposeful re-entry, Alfa Romeo Malaysia continued to lay strong foundations built on service.
