The launch followed a landmark year in 2025 for HitPay, during which the platform achieved 2x year-on-year transaction growth and delivered over USD 10 million in savings to its merchants, driven by a 124x surge in non-card volume since 2020. In Southeast Asia, Micro, Small, and Medium Enterprises (MSMEs) account for 97% of all businesses, with many retail and F&B merchants facing challenges navigating diverse technical standards required to accept international wallets.
HitPay’s Borderless QR simplified this complexity by enabling its network of more than 20,000 merchants to generate transaction-specific payments for international visitors as easily as for local customers. Within the HitPay app, merchants entered the sale amount and selected the visitor’s home country to generate a dynamic QR code. Customers paid instantly via their preferred home wallet at mid-market rates with zero additional fees, while merchants received next-day settlement in their local currency.
A Catalyst for Frictionless Regional and Asian Commerce
The launch of Borderless QR served as a practical commercial engine for the ASEAN Regional Payment Connectivity (RPC) goals. While the RPC initiative established a high-level framework for interoperability between regional central banks, HitPay provided an accessible retail interface for MSMEs to adopt these standards and capture sales.
By translating diverse regional and international standards into a user-friendly format, HitPay enabled even the smallest boutique or eatery to compete in a connected digital economy. Merchants supported visitors using preferred home wallets, including QR Ph (Philippines), PayNow (Singapore), QRIS (Indonesia), PromptPay (Thailand), VietQR (Vietnam), as well as major international standards such as WeChat Pay (China) and UPI (India).
“As Southeast Asia advances its collective digital payment goals, our focus is on making those connectivity practical for small businesses,” said Aditya Haripurkar, Co-Founder and CEO of HitPay.
“Borderless QR is about supporting the region’s spirit of collaboration by providing a streamlined checkout flow. Merchants can simply select a customer’s home country to generate a specific QR with a real-time converted amount, ensuring visitors pay with the wallets they trust while merchants continue to settle in their own currency,” he said.
Simplifying Sales for the Local Storefront
As tourism across the region accelerated, the final hurdle for regional commerce shifted from the airport to the checkout counter. HitPay removed operational barriers that often separated browsing tourists from buying customers by consolidating fragmented payment standards into a single, dynamic checkout flow. Merchants on the HitPay network regained hours previously lost to manual reconciliation and staff training.
This shift allowed local entrepreneurs to deliver a seamless, FX-transparent experience that mirrored global retailers. Travellers avoided foreign exchange surprises by seeing exact costs in their home currency at the point of sale with zero additional fees, while merchants benefited from settlement in their home currency as soon as the next day, effectively removing exchange rate volatility from the storefront.
Building a Scalable Payment Network
The rollout of Borderless QR was strategically focused in Singapore, Malaysia, and the Philippines, with the solution built for rapid scalability wherever HitPay operated. Any merchant within these territories could activate international payment standards through a simple software update. Early adopters in the lifestyle retail space, including The Paper Bunny, were already utilising the solution to manage rising volumes of regional tourists.
“HitPay Borderless QR has allowed us to bring a ‘shop like a local’ experience to every tourist who walks through our doors,” said Afifah from The Paper Bunny. “By generating real-time currency conversion through a simple checkout flow, we’ve made international payments as simple as a local transaction, allowing us to focus on the customer experience rather than payment complexity”.
