KUALA LUMPUR, NOVEMBER 11 2025 – Mercedes-Benz Malaysia and NZ Wheels together celebrate a significant milestone with the unveiling of the world’s largest Stars@Mercedes-Benz. The combination of Stars@Mercedes-Benz with the latest retail brand presence also makes it the first of its kind globally.
Designed as a pioneering urban concept, the Stars@Mercedes-Benz Bangsar showroom by NZ Wheels showcases the most exclusive models from Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach and the iconic G-Class, uniting the brand’s pinnacle of luxury under one roof. In this Top-End Showroom, customers are invited to discover the latest “Stars” of the Mercedes-Benz luxury brands in a refined and brand-immersive environment. Central to the concept is an emphasis on exclusivity and personalisation performed by sales experts who have been specially trained for each luxury brand.
“As a leader in the automotive industry, Mercedes-Benz is consistently enhancing the experience for our customers.” – Amanda Zhang, CEO & President of Mercedes-Benz Cars Malaysia.
Together with our trusted partner NZ Wheels, Stars@Mercedes-Benz Bangsar complemented by the latest Mercedes-Benz retail brand presence is unprecedented as it embodies our vision to transform retail spaces into immersive lifestyle destinations. By integrating state-of-the-art digital technology with thoughtfully-designed environments that inspire comfort and exclusivity, we provide our customers with an elevated and holistic Mercedes-Benz journey – one that reflects the luxury and innovation our brand stands for. This showroom doesn’t just showcase vehicles; it celebrates the refined lifestyles of those who drive them, setting a new standard in luxury retailing in Malaysia.” Amanda added.
A bespoke space tailored for Malaysia’s affluent communities.
Spanning 1,800 square meters, Stars@Mercedes-Benz Bangsar combines expansive showroom floors with private customer rooms, interactive digital interfaces, and lifestyle-focused amenities. Located in Bangsar, the space is purpose-built to serve Kuala Lumpur’s high-net-worth communities and surrounding neighbourhoods, delivering an environment where sophistication and comfort converge seamlessly.
With an investment of RM5 million by NZ Wheels, the showroom features a two-floor area where customers can experience dedicated zones showcasing the exclusive Mercedes‑Maybach, Mercedes-AMG, the iconic Mercedes-Benz G-Class, and flagship Mercedes-Benz range.
The Stars@Mercedes-Benz Bangsar design on the ground floor marks a new level of flexibility and innovation, reflecting the diverse identities within the Top-End Vehicle (TEV) lineup. The showroom can be transformed into one distinct brand world within just 30 minutes. Modular wall systems, brand-specific logos, and additional design features tailored to the identity of Mercedes-AMG, Mercedes-Maybach, G-Class, or Mercedes-Benz elevate the space’s luxurious ambiance. A standout feature on this floor is the MANUFAKTUR area, where customers interested in bespoke vehicle customisations can explore a wide range of samples and options, underlining the meticulous craftsmanship Mercedes-Benz offers. Adding to the experience, large digital screens present high-quality audiovisual content that brings each brand’s atmosphere vividly to life. This media setup forms an integral part of the showroom´s concept, allowing Mercedes-Benz to stage its luxury brands in an engaging and dynamic way.
A café-style lounge provides a relaxed atmosphere ideal for casual conversations or unwinding, while exclusive customer engagement rooms equipped with digital media tools advocate personalised consultations and experiences.
The first floor with the Mercedes-Benz latest retail brand presence serves as a platform which represents a major leap in digital retail innovation, designed to elevate customer experience through seamless digital engagement. It enables and empowers retail with flexible settings and interactive product displays, providing a intuitive way for customers to explore the Mercedes-Benz range. Customers can also step into the world of performance at the dedicated AMG Performance Center, where an exclusive AMG display area invites them to experience the thrill and emotion of the Mercedes-AMG brand.
“This new showroom is a pride and joy that underlines the commitment of NZ Wheels and Mercedes-Benz Malaysia to bringing a new level of luxury retail experience to customers in Bangsar and beyond.” – Dato’ Jasmy bin Ismail, Group Chairman, Naza Automotive Group
It is a place where innovation meets elegance, allowing every customer to feel valued and inspired. As we move forward, this showroom will be a benchmark for personalised service and exclusive automotive experiences, reflecting both our dedication to excellence and understanding the evolving needs of today’s luxury consumers.” he added.
Commitment to sustainability and service excellence
The facility includes a 50 kW DC fast charger, alongside a streamlined digital handover area that enriches the vehicle delivery process. Complementing this showroom, a forthcoming 2S service center in Jalan Genting Klang/Setapak is scheduled to open in the second quarter of 2026.
NZ Wheels’ network now spans four locations — Klang, Johor Bahru, Setapak, and Bangsar — reflecting a total investment of RM20 million dedicated to enhancing luxury automotive experiences nationwide.
