A Symphony of Success: Celebrating 45 Years of Leadership
Sime Motors celebrated its 45th anniversary in grand style with a gala themed “Orchestrating Excellence: Celebrating 45 Years of Sime Motors in Malaysia.” Held at the Malaysian Philharmonic Orchestra, the evening brought together key stakeholders, partners, and customers to honour the company’s enduring success in Malaysia’s automotive landscape.
A Night of Musical Brilliance and Tribute
Guests were treated to breathtaking performances conducted by Gerald Salonga, featuring pianist Liu Muyu and award-winning vocalist Aina Abdul. Their artistry added emotion and depth to an evening that reflected Sime Motors’ blend of tradition and modernity. The event not only celebrated the brand’s achievements but also symbolised its passion for innovation and excellence.
Honouring Partnerships and Industry Excellence
A highlight of the gala was the recognition of Sime Motors’ long-standing brand partners. Andrew Basham, Managing Director of Sime Motors, and Jeffrey Gan, Managing Director of Southeast Asia, presented appreciation tokens to representatives from BMW Group Malaysia, BYD, DENZA, Ford Malaysia, Hyundai Malaysia, Jaguar Land Rover, Porsche Malaysia, and Volvo Cars Malaysia.
“This milestone is a celebration of the people and partnerships that have shaped Sime Motors into what it is today,” said Basham. “For 45 years, we have worked hand in hand with our principals, customers and employees to deliver excellence across every part of the automotive journey. Looking ahead, we are committed to continue driving innovation, strengthening our partnerships and creating outstanding experiences for our customers in Malaysia.”
Driving Innovation and Customer Excellence
The celebration brought together industry leaders, loyal customers, corporate clients, and media representatives. Beyond honouring its past, Sime Motors showcased its vision for the future – focusing on electrification, digitalisation, and premium customer experiences. These efforts reflect the company’s mission to shape a smarter, more sustainable automotive ecosystem in Malaysia.
