HSBC Malaysia has unveiled the all-new HSBC Premier, an expanded affluent-banking proposition built on four pillars – Wealth, Health, Travel, and International – to better serve affluent and high-net-worth customers.
This refresh follows several recent milestones. For instance, HSBC launched Premier Elite in 2024, opened the flagship HSBC Wealth Centre at TRX, and introduced the HSBC Wealth Academy to boost advisory capabilities.
Why the Upgrade Now
HSBC says affluent Malaysians increasingly want balanced solutions. They want to grow and protect wealth, enjoy lifestyle perks, and safeguard their health and wellbeing.
Recent quality-of-life research supports this trend. It shows that 78% of affluent investors hold most of their portfolio in bonds and equities, with only 22% in cash. Meanwhile, 51% list vacation or leisure savings as a top financial goal, and 48% prioritise a healthy body and mind.
The new Premier suite aims to meet those needs by going beyond banking.
Wealth: More Choices, More Digital
Premier customers can now choose from over 350 investment solutions. These include Unit Trusts, Bonds/Sukuk, Structured Products, and Insurance/Takaful, along with legacy and protection planning.
They are supported by Relationship Managers and Wealth & Insurance Specialists who offer both regional and global insights.
On the go, customers can open investment accounts, complete risk profiling, transact Unit Trusts, access digital wealth insights, perform foreign exchange, and buy travel insurance – all digitally, 24/7.
HSBC’s achievements reinforce this offering. The bank has been named Best Wealth Manager in Malaysia for two years in a row and has won Best Digital Wealth Management Experience for three consecutive years from The Asset.
“Malaysia is witnessing a rapid growth in its affluent segment, and with that growth comes evolving needs. Affluent customers now seek holistic solutions that help them accelerate their wealth, and at the same time place their health and wellbeing at the forefront. Achieving a balance of these needs allows them to grow, protect, enjoy and preserve their wealth for generations.”
-Linda Yip, Country Head of International Wealth and Premier Banking, HSBC Malaysia
Health & Wellness: Sunway Partnership Perks
HSBC has partnered with Sunway Healthcare Group to offer preventive, recovery, and wellness perks.
For HSBC Premier customers:
- up to 30% off selected health screenings (30% at Sunway Medical Centre Damansara; 20% at other Sunway Medical Centres).
- 20% off postnatal care packages at Sunway Sanctuary plus complimentary gifts.
For HSBC Premier Elite customers:
- Complimentary Elite Signature health screening at any Sunway Medical Centre
- Complimentary third night with every two-night stay at the Signature One Suite, Sunway Sanctuary
Travel: Faster Rewards, Lounge Access and Protection
Travel benefits have been boosted on HSBC’s Premier-only credit cards:
HSBC Premier World Mastercard (Premier customers):
- Up to 15x Reward Points for every RM1 spent abroad (subject to Premier eligibility)
- 6x complimentary Plaza Premium Lounge access
- Up to USD500,000 complimentary travel insurance (by Mastercard)
- Complimentary global data roaming in 120+ countries
HSBC Premier Travel Card (zero-free, Premier Elite customers):
- 1.1x air miles per RM1 overseas
- 1x mile per RM4 local spend
- 12x lounge access at 1,300+ airports worldwide
Mastercard’s data from its World and World Elite portfolios in Malaysia shows that affluent cardholders spend heavily on travel and accommodation. HSBC’s Premier Mastercard credit cards cater to this demand for premium travel experiences, reinforcing the bank’s position in the affluent segment.
International: Bank like a local, globally
Named Malaysia’s Best International Bank by Euromoney, HSBC offers seamless cross-border banking. Customers enjoy worldwide Premier recognition for themselves and their families, overseas account opening before departure, Global Money Transfers to 50+ countries with zero fees, preferential FX rates, and access to 11 major currencies through the HSBC Premier Everyday Global Account.
Launch Offers
To mark the launch, new HSBC Premier or Premier Elite customers can earn 4.28% p.a. on 6-month Time/Term Deposit/-i and receive reward points that help redeem flights faster. Those who invest or insure with HSBC may enjoy promotional returns up to 10.88% p.a. on their Time/Term Deposit/-i placements. (T&Cs apply.)
Explore the full set of benefits, eligibility and terms on the HSBC Premier Malaysia site or speak with your Relationship Manager to get started.
