Michelin Recognised by ADAC for Tire Particle Reduction Leadership – Setting the Standard for Sustainable Mobility
Michelin has once again cemented its position as a global leader in sustainable mobility, with recent recognition from ADAC (Allgemeiner Deutscher Automobil-Club) – Germany’s most influential automotive body. In its latest study evaluating 160 tire models, ADAC confirmed that Michelin tires emit 26% fewer wear particles than the average premium competitor, reaffirming results first recorded in 2021.
These findings demonstrate Michelin’s ongoing innovation in producing tires that offer superior longevity, fewer particle emissions, and less raw material use, all while maintaining great performance over time. Naturally, tires that use this method produce fewer particles. The ADAC study also shows that a very high level of safety can be linked to great environmental performance.
This distinction is especially significant as Europe moves toward full enforcement of the Euro 7 Regulation, which mandates strict limits on tire and brake particle emissions.
Sustainability Without Compromise
Driven by more than 20 years of research and innovation, Michelin continues to deliver tires that are not only durable and high-performing but also environmentally responsible. The company’s continuous advancements have already cut tire particle emissions by 5% between 2015 and 2020, the equivalent of preventing 100,000 metric tons of pollution.
Florentin Odenwald, Managing Director of Michelin Malaysia, Singapore, and Brunei, emphasised the brand’s commitment:
“Tire particle waste is an unavoidable part of driving, but at Michelin, we are committed to doing all we can to reduce the impact of our tires on the environment. Our goal is to lead in sustainability by reducing this impact through tireless innovation, without compromising on safety or performance.”
One of the most striking demonstrations of Michelin’s innovation can be seen in its latest tire models, which blend environmental responsibility with technical excellence. The MICHELIN Primacy 5, for example, has been engineered to significantly cut down on environmental impact, delivering a 14% reduction in particle emissions compared to its predecessor, the MICHELIN Primacy 4+. This improvement is a result of refined materials and an optimized design that extends the tire’s lifespan while minimizing abrasion-related pollution.
Another notable advancement is the MICHELIN CrossClimate 3 Sport, a high-performance summer tire that has been certified for winter use with the prestigious 3PMSF (Three-Peak Mountain Snowflake) symbol. This versatile tire doesn’t just perform well across diverse weather conditions – it also excels in sustainability. It emits 23% fewer particles than the MICHELIN Pilot Sport 5, a tire in the same category, showcasing Michelin’s ability to enhance environmental performance without sacrificing grip, safety, or driving pleasure.
These achievements reinforce Michelin’s long-standing strategy: to innovate at the intersection of performance, safety, and sustainability. By refining both the composition and architecture of its tires, Michelin is redefining industry standards and supporting the transition toward cleaner, regulation-compliant mobility in Europe and beyond.
Setting the Standard for Euro 7 and Beyond
With Europe’s new Euro 7 standards, passed in July 2024, tire particle emissions are under the regulatory spotlight. Non-compliant tires will be banned from the EU market, making low-emission performance not just a benefit – but a necessity.
Michelin is taking proactive steps, not only through product development but through scientific collaboration. Its recently launched BioDLab, a joint initiative with the French National Centre for Scientific Research (CNRS) and the University of Clermont Auvergne, aims to better understand the biodegradation of tire particles and develop real environmental solutions.
Innovation Backed by Investment
In 2024 alone, Michelin invested EUR 786 million in R&D to push the boundaries of material science, product safety, and environmental performance. This relentless focus on sustainability reinforces Michelin’s ambition to be the gold standard in the industry for low-impact, high-performance mobility solutions.
For more information, please visit https://www.michelin.com.my/.
For more details on the ADAC study, the official report is available here: https://assets.adac.de/image/upload/v1749035559/ADAC-eV/KOR/Text/PDF/33478_dppcxx.pdf
