Strengthening Halal Footprint in Melbourne
This collaboration boosts Marrybrown’s footprint in Melbourne, with plans to roll out another six outlets by year-end. The expansion aligns with growing demand for Halal-certified food options in Australia’s diverse communities and reflects EXIM Bank’s efforts to promote Malaysian brands on the global stage.
Reaffirming Commitment to Malaysian Brands
According to EXIM Bank CEO Datuk Nurbayu Kasim Chang, this financing confirms the success of the earlier MoU and reaffirms the bank’s role in helping local companies expand internationally.
A Global Brand Rooted in Johor Bahru
Founded in 1981, Marrybrown now operates over 500 outlets across 16 countries, and aims to open 50 stores in Australia by 2030, eventually expanding into Queensland and beyond. The company has earned over 100 awards for franchising and innovation excellence.
Strategic Support for a Fast-Rising Halal Franchise
Marrybrown Australia Director Lim Soon Nian, who added that the partnership also showcases the strength of Malaysia’s Halal franchise ecosystem, said,
“We’re growing quickly in Australia, and EXIM Bank’s support has been a game-changer,”
Driving the Halal Economy Forward
The initiative forms part of EXIM Bank’s broader focus on the Halal economy, a global market projected to reach USD2.17 trillion by 2030. Malaysia’s Halal exports are also expected to hit RM65 billion by 2025, with franchises like Marrybrown leading the charge.
Financing and Sustainability Support for Exporters
Beyond this project, EXIM Bank continues to support exporters with offerings like the SIP2 financing scheme, which provides up to RM20 million in funding with profit rate incentives, and the Carbon Calculation Advisory and Support (CCAS), a complimentary service helping companies measure and reduce emissions.
Supporting Long-Term Competitiveness
Dr. Liza Mydin, the Bank’s Chief Strategy Officer, noted that EXIM is focused on helping Malaysian businesses grow sustainably while staying globally competitive.
“Through financial incentives and sustainability support, we’re enabling exporters to future-proof their operations,” she said.
Connecting Malaysian Exporters to the World
She also encouraged companies to explore EXIM’s Malaysia Global Connect (MGC) platform, which offers trade insights, financing advice, and curated export opportunities. Over the past year, the platform facilitated trade missions and international exposure for thousands of Malaysian SMEs.
Strengthening Malaysia’s Global Business Footprint
In 2024, EXIM Bank extended RM3.1 billion in support to local exporters, including RM415.7 million for ventures into non-traditional markets—part of a broader effort to grow Malaysia’s global business footprint.
