As more Malaysian consumers seek value amid rising living costs, value-conscious shopping has become the norm. In fact, 61% of consumers in Asia actively seek promotions, discounts or cashback options before making purchases.
Recognising the shift in consumer behaviour, Curlec by Razorpay, one of Malaysia’s leading FinTech payment solutions providers, has announced a strategic partnership with ShopBack, Asia-Pacific’s top shopping rewards and payment platform. The collaboration allows ShopBack Pay to be accepted at Curlec-powered online checkouts, opening the door to over 6 million ShopBack users in Malaysia.
“At Curlec, we’re driven by technology and customer impact. By integrating our powerful payment infrastructure with ShopBack’s large and engaged user base, we are enabling businesses to reach more customers and deliver a seamless, secure, and value-packed checkout experience. I believe this partnership will be a step forward in redefining how businesses connect with today’s value-conscious shoppers – through smarter, tech-enabled experiences that convert better, and build long-term loyalty,” said Kevin Lee, Country Head, Curlec by Razorpay Malaysia.
What This Means for Businesses
For businesses, this partnership means much more than just enabling another payment method. By offering ShopBack Pay at checkout, businesses have access to in-app visibility, targeted campaigns and exclusive promotions that are designed to boost conversions, attract first-time customers and build long-term loyalty.
These features not only increase customer acquisition but also boost conversion rates and loyalty – with shoppers who actively seek smarter ways to spend.
ShopBack Pay continues to redefine how Malaysians shop and save.
“By going online through Curlec, we’re expanding our value proposition, helping businesses drive conversions while giving users more ways to unlock value at checkout,” said Vincent Wong, General Manager of ShopBack Malaysia.
Easy Integration, Scalable Benefits
The integration process is designed to be simple and frictionless, allowing Curlec-powered merchants to activate ShopBack Pay without major operational changes. The added visibility within the ShopBack platform gives businesses a promotional edge, while its cashback-first approach appeals to Malaysia’s increasingly savvy online shoppers.
To mark the launch, new ShopBack Pay users will receive RM15 off with no minimum spend when they check out any Curlec-powered online store – offering a compelling incentive to try the feature while boosting merchant conversion during the promotional window.
Powering Malaysia’s Digital Payment Evolution
The partnership is also a reflection of Curlec’s broader mission to support digital-first commerce in Malaysia. Backed by Razorpay – India’s leading fintech unicorn and a Forbes Cloud 100 company – Curlec currently powers over 3,000 local businesses and processes millions of transactions annually. The connection to Razorpay’s global ecosystem of over 10 million businesses adds further credibility and scalability to the company’s Malaysian operations.
Likewise, ShopBack, founded in 2014, has grown into a regional force, with over 50 million users across 13 markets, powering US$4 billion in annual sales and enabling more than 500,000 daily transactions. Its mission to become the world’s most rewarding way to shop aligns closely with Curlec’s vision of smarter, frictionless payment experiences.
Ready to Join the Movement?
Whether you’re a fast-growing brand or a seasoned online retailer, now is the ideal time to unlock new value at checkout. Malaysian businesses can register their interest to enable ShopBack Pay on their Curlec-powered website and take the first step toward delivering a reward-driven, customer-first payment experience.
