This annual awards programme serves to recognise outstanding service personnel performance and elevate standards across the Mercedes-Benz ownership experience.
Amanda Zhang, CEO & President of Mercedes-Benz Malaysia & Head of Region, SEA II, remarked,
“Our people are at the core of delivering a luxurious customer journey. Recognising their contributions is essential to maintaining the high standards our customers expect.”
She added that Mercedes-Benz is deeply appreciative of the retail partners’ commitment to excellence and remains fully dedicated to supporting their growth and achievements.
Edmin Naidoo, Vice President of Customer Services, Mercedes-Benz Cars Malaysia & SEA II, noted,
“The Service Excellence Award reflects our region-wide pursuit of innovation and customer satisfaction. I’m proud of our teams for upholding the Mercedes-Benz brand promise at every touchpoint.”
Celebrating Top Performers Across the Region
The 2025 SEAward ceremony spotlighted winners across four major categories:
- Platinum Star Award
- General Distributor Award
- Super League Award
- Champion League Award
These categories reflect performance in service delivery, innovation, and customer satisfaction—core pillars of the Mercedes-Benz brand promise: Best Products, Best Service, and Best Customer Experience.
A key highlight of the evening was the presentation of the Mercedes-Benz Champion League Award to:
- Hap Seng Star Kinrara (Malaysia)
- PT Suri Motor Indonesia
- Cycle & Carriage Industries Pandan Loop (Singapore)
Meanwhile, the Super League Award was presented to:
- Hap Seng Star Kota Kinabalu (Malaysia)
- PT Hartono Raya Motor Surabaya (Indonesia)
These award-winning retail partners demonstrated exceptional performance across all customer touchpoints, achieving the highest overall scores in service excellence and satisfaction in the SEA II region.
Driving a Culture of Excellence
The Mercedes-Benz Regional Service Excellence Award was established to motivate and celebrate service personnel who directly influence customer satisfaction and loyalty. With a workforce of over 2,000 service professionals across the region, the programme continues to elevate the benchmark for premium service delivery.
By acknowledging the dedication of its frontline teams, Mercedes-Benz reaffirms its ongoing commitment to enhancing the customer experience and nurturing a culture of excellence across its global retail network.
Below is the full list of winning retail partners in the region:
| Category | Country | Dealership | |
| Champion League | Malaysia | Champion | Hap Seng Star Kinrara |
| 1st Runner Up | Hap Seng Star Melaka | ||
| 2nd Runner Up | Hap Seng Star Bukit Tinggi | ||
| Indonesia | Champion | PT Suri Motor Indonesia | |
| Singapore | Champion | Cycle & Carriage Industries Pandan Loop | |
| 1st Runner Up | Cycle & Carriage Industries Mercedes-Benz Centre | ||
| 2nd Runner Up | Cycle & Carriage Industries Eunos | ||
| Super League | Malaysia | Champion | Hap Seng Star Kota Kinabalu |
| 1st Runner Up | Hap Seng Star Kuching | ||
| 2nd Runner Up | Asbenz Stern Kuantan | ||
| Indonesia | Champion | PT Hartono Raya Motor Surabaya | |
| General Distributor Award | Sri Lanka [Diesel & Motor Engineering] | ||
| Platinum Star Award | Group After-Sales Head | Goh Chuan Kiong (Asbenz Motors)Woon Hon Ping (Cycle & Carriage Bintang) | |
| Service Centre / Service Manager | Andrew Lim (Cycle & Carriage Industries Pandan Loop)Andrew Tan (Hap Seng Star Bukit Tinggi)Bernard Anthony Ambrose (Cycle & Carriage Bintang Perak)Kee Ah Lek (Minsoon Star)Mohd Sharizam (Cycle & Carriage Bintang Batu Caves)Nagasubbu (Asbenz Stern Kuantan)Teng Seng Hin (Hap Seng Star Kota Kinabalu) | ||
| Service Advisor | Joanne Kho (Cycle & Carriage Industries Pandan Loop)Mohammad Ismith (Hap Seng Star Kinrara)Muhammad Fairoz (Hap Seng Star Bukit Tinggi)Ng Weng Soon (Cycle & Carriage Bintang Batu Caves)Tee Yi Tong (Hap Seng Star Bukit Tinggi)Thosreraj Krishan (Asbenz Stern Kuantan)Tybalt Puah (Hap Seng Star Kinrara) | ||
