KUALA LUMPUR, July 2025 – Mercedes-Benz Malaysia recently hosted its prestigious Service Excellence Award (SEAward) ceremony in Ho Chi Minh City, Vietnam, celebrating the exceptional contributions and achievements of its retail partners across the Mercedes-Benz South East Asia II (SEA II) region. The event brought together more than 600 delegates, attending both in person and virtually, from key markets including Malaysia, Singapore, Brunei, Indonesia, Philippines, Sri Lanka, Bangladesh, Cambodia, French Polynesia, Laos, Myanmar, and New Caledonia.

This annual awards programme serves to recognise outstanding service personnel performance and elevate standards across the Mercedes-Benz ownership experience.

Amanda Zhang, CEO & President of Mercedes-Benz Malaysia & Head of Region, SEA II, remarked,

“Our people are at the core of delivering a luxurious customer journey. Recognising their contributions is essential to maintaining the high standards our customers expect.”

She added that Mercedes-Benz is deeply appreciative of the retail partners’ commitment to excellence and remains fully dedicated to supporting their growth and achievements.

Edmin Naidoo, Vice President of Customer Services, Mercedes-Benz Cars Malaysia & SEA II, noted,

“The Service Excellence Award reflects our region-wide pursuit of innovation and customer satisfaction. I’m proud of our teams for upholding the Mercedes-Benz brand promise at every touchpoint.”

Celebrating Top Performers Across the Region

The 2025 SEAward ceremony spotlighted winners across four major categories:

  • Platinum Star Award
  • General Distributor Award
  • Super League Award
  • Champion League Award

These categories reflect performance in service delivery, innovation, and customer satisfaction—core pillars of the Mercedes-Benz brand promise: Best Products, Best Service, and Best Customer Experience.

A key highlight of the evening was the presentation of the Mercedes-Benz Champion League Award to:

  • Hap Seng Star Kinrara (Malaysia)
  • PT Suri Motor Indonesia
  • Cycle & Carriage Industries Pandan Loop (Singapore)

Meanwhile, the Super League Award was presented to:

  • Hap Seng Star Kota Kinabalu (Malaysia)
  • PT Hartono Raya Motor Surabaya (Indonesia)

These award-winning retail partners demonstrated exceptional performance across all customer touchpoints, achieving the highest overall scores in service excellence and satisfaction in the SEA II region.

Driving a Culture of Excellence

The Mercedes-Benz Regional Service Excellence Award was established to motivate and celebrate service personnel who directly influence customer satisfaction and loyalty. With a workforce of over 2,000 service professionals across the region, the programme continues to elevate the benchmark for premium service delivery.

By acknowledging the dedication of its frontline teams, Mercedes-Benz reaffirms its ongoing commitment to enhancing the customer experience and nurturing a culture of excellence across its global retail network.

Below is the full list of winning retail partners in the region:

CategoryCountryDealership
Champion LeagueMalaysiaChampionHap Seng Star Kinrara
1st Runner UpHap Seng Star Melaka
2nd Runner UpHap Seng Star Bukit Tinggi
IndonesiaChampionPT Suri Motor Indonesia                           
SingaporeChampionCycle & Carriage Industries Pandan Loop
1st Runner UpCycle & Carriage Industries Mercedes-Benz Centre
2nd Runner UpCycle & Carriage Industries Eunos
Super LeagueMalaysiaChampionHap Seng Star Kota Kinabalu
1st Runner UpHap Seng Star Kuching
2nd Runner UpAsbenz Stern Kuantan
IndonesiaChampionPT Hartono Raya Motor Surabaya
General Distributor AwardSri Lanka [Diesel & Motor Engineering]
Platinum Star Award Group After-Sales HeadGoh Chuan Kiong (Asbenz Motors)Woon Hon Ping (Cycle & Carriage Bintang)
 Service Centre / Service ManagerAndrew Lim (Cycle & Carriage Industries Pandan Loop)Andrew Tan (Hap Seng Star Bukit Tinggi)Bernard Anthony Ambrose (Cycle & Carriage Bintang Perak)Kee Ah Lek (Minsoon Star)Mohd Sharizam (Cycle & Carriage Bintang Batu Caves)Nagasubbu (Asbenz Stern Kuantan)Teng Seng Hin (Hap Seng Star Kota Kinabalu)
 Service AdvisorJoanne Kho (Cycle & Carriage Industries Pandan Loop)Mohammad Ismith (Hap Seng Star Kinrara)Muhammad Fairoz (Hap Seng Star Bukit Tinggi)Ng Weng Soon (Cycle & Carriage Bintang Batu Caves)Tee Yi Tong (Hap Seng Star Bukit Tinggi)Thosreraj Krishan (Asbenz Stern Kuantan)Tybalt Puah (Hap Seng Star Kinrara)