Expanding Duty-Free Access to High-Value European Markets
FMM highlights that MEEPA provides duty-free access for over 90% of Malaysia’s exports to the four EFTA countries – Switzerland, Norway, Iceland, and Liechtenstein – covering all industrial products. This long-term market access is expected to boost export competitiveness and offer Malaysian manufacturers a more stable trade route into high-value European markets.
Supporting Innovation and Investment Through Strategic Cooperation
Beyond tariff benefits, the agreement includes capacity-building and cooperation frameworks, particularly in areas such as green mobility and digitalisation. These initiatives are expected to attract high-tech, innovation-driven investments, further advancing Malaysia’s industrial transformation and future-readiness.
A Boost for SMEs and National Export Growth
FMM notes that MEEPA offers expanded preferential access to advanced European markets, especially for small and medium enterprises (SMEs). With total trade between Malaysia and EFTA reaching RM14.4 billion in 2024, the agreement is poised to elevate Malaysia’s export performance, while helping manufacturers diversify export destinations and reduce dependency on traditional markets.
Aligning with Malaysia’s Economic Transformation Agenda
The signing of MEEPA reflects Malaysia’s continued commitment to open trade and multilateralism, positioning local manufacturers to benefit from resilient global supply chains. FMM believes the agreement aligns with the country’s broader economic transformation goals, particularly in boosting value-added exports and promoting innovation across industries.
Industry Encouraged to Seize Opportunities
FMM urges Malaysian businesses to actively leverage the opportunities offered by MEEPA and reaffirms its commitment to supporting the industry in navigating the new trade landscape. The association sees the deal as a critical enabler of sustainable growth, enhanced market access, and long-term trade resilience.
