Mercedes-Benz Malaysia elevated the experience with an exclusive unveiling of the all-new electric G-Class, a bold reinvention of an automotive icon, now adapted for the electric era. This was complemented by the Mercedes-AMG performance lineup, with centre stage given to the newly launched Mercedes-AMG GT 63 4MATIC+ Coupé.
From left to right: Temma Prasatio, Eazen Lee of P-23, Douglas Chew, Nadia Trimmel, Vice President, Marketing & Sales, Mercedes-Benz Malaysia, Celest Thoi, Justin Yap, Aaron Yong of Weihaoyong, Teresa Thian of byThian, and Dickson Lim at the launch of MBFWKL 2025.
According to Nadia Trimmel, Vice President of Marketing & Sales at Mercedes-Benz Malaysia:
“At Mercedes-Benz, being iconic means evolving with intention – through innovation, design, and a commitment to a more sustainable future. MBFWKL continues to be a platform where creativity meets purpose, bringing together visionaries who redefine modern luxury.”
The showcase underscored Mercedes-Benz’s vision that luxury is not static, but a dynamic blend of heritage and progress. From automotive design to runway fashion, the brand remains committed to creating experiences that reflect status, identity, and sustainability.
A sneak-peak of the all-new electric G-Class and fashion
Electrifying the Icon: The All-New Electric G-Class
A highlight of MBFWKL 2025 was the exclusive first look at the electric G-Class, a vehicle that maintains the timeless silhouette of the original while embracing electrification. It embodies the brand’s ethos that “true icons don’t just endure – they lead.”
Designers Who Define Modern Luxury
This year’s fashion showcase featured 16 designers, offering bold interpretations of luxury through textiles, form, and storytelling. Collections were curated to reflect craftsmanship, identity, and the evolution of fashion icons.
Returning luminaries included:
- Justin Yap – structured tailoring with a modern edge
- Dickson Lim – masterful layering and textural depth
- Celest Thoi, Ellie Lim, and Weihaoyong – delivering refined elegance across collections
Also featured were established names such as Khoon Hooi, Unitedwood, P-23, byThian, YULEZA, DIKSON MAH, and Douglas Chew, whose work reaffirmed the connection between design and legacy.
Emerging talents also took the spotlight:
- SETH&LUNA MALAYA – modular designs that blend cultural narratives with functional fashion
- TEMMA PRASETIO (Jakarta) – minimalist, gender-neutral tailoring
- JNBY and SEIBU Kuala Lumpur – runway debuts that bridged ready-to-wear lifestyle with high fashion, proving that today’s luxury is about expression, not excess
A Lifestyle Ecosystem of Partners
MBFWKL 2025 was further elevated by brand collaborations with Schwarzkopf Professional and M·A·C Cosmetics (official hair and makeup partners), as well as Crowne Plaza Kuala Lumpur City Centre, Kimarie Academy, Luen Heng, SEIBU, and The Exchange TRX.
Roadshow & AMG Showcase: Icons of Power and Progress
The fashion week also coincided with the conclusion of the Mercedes-Benz roadshow (9–15 June), offering the public immersive experiences with the brand’s latest models and technologies. The roadshow culminated in the presentation of the electric G-Class, symbolising the brand’s continual evolution.
Further amplifying the event’s theme, the Mercedes-AMG lineup highlighted the performance side of the brand — combining power, style, and precision:
Featured AMG Models:
- Mercedes-AMG GT 63 4MATIC+ Coupé (new)
- Mercedes-AMG GT 63 S E PERFORMANCE
- Mercedes-AMG SL 63 4MATIC+
- Mercedes-AMG G 63
- Mercedes-AMG A 45 S 4MATIC+ Limited Edition
- Mercedes-AMG EQE 53 4MATIC+
As Mercedes-Benz continues to push the boundaries of what defines luxury, MBFWKL 2025 stands as a reflection of that journey — where icons are not only celebrated but reinvented.
