Founded in 2017, PG Jewel has built its name on superior artistry, offering an exceptional range of 999 (24K) and 916 (22K) gold jewellery and collectibles that balance timeless appeal with contemporary design. Each piece showcases an unwavering commitment to innovation, detail, and elegance—qualities that set the brand apart in Malaysia’s jewellery landscape.
Having successfully traded online for eight years, PG Jewel’s move to open a physical store in East Malaysia reflects both the brand’s customer-centric vision and the strong demand it has received from this region. The new 1,690 sq. ft. outlet in Kota Kinabalu brings the brand’s exquisite craftsmanship closer to its East Malaysian clientele, giving customers a chance to see, feel, and experience the beauty of PG Jewel’s offerings firsthand.
“The reason we have chosen Kota Kinabalu as the destination of our flagship store is because, we see great potentials in the East Malaysian market, especially with the impressive sales growth in this region of recent years.”
Director of PG Jewel Sdn. Bhd., Jessie Ng.
Director of PG Jewel Sdn. Bhd., Jessie Ng
Known for maintaining the highest quality standards, PG Jewel ensures each product undergoes meticulous testing and inspection. With advanced facilities and skilled artisans, the brand consistently delivers jewellery that exceeds industry expectations.
In addition to its signature gold jewellery, PG Jewel also offers Aurora Italia branded Au 999.9 gold bars in various weights, featuring attractive themed designs—ranging from local landmarks to limited edition collaborations with Marvel©, Disney©, Warner Bros©, DC©, and Sanrio©. The brand’s appeal extends beyond beauty, positioning its products as both collectibles and valuable assets suitable for gifting or long-term investment.
Harrison Chiang, COO of Aurora Italia Group, further emphasized the brand’s vision:
“The opening of this flagship outlet here in Sabah marks the beginning of our mission to establish 200 PG Jewel outlets across the nation in the coming years, with the second outlet set to open in Ipoh in July this year.”
Committed to transparency and delivering the best experience to its customers, PG Jewel has incorporated real-time daily gold prices listing on its official website for customers’ easy reference.
