Penang, 7 May 2025 – Boon Siew Honda Sdn. Bhd. is proud to announce its exciting participation in the Malaysia Autoshow 2025 (MAS 2025), taking place from 8–15 May 2025 at MAEPS, Serdang. Located at Hall C, Boon Siew Honda’s immersive booth experience features the latest in motorcycle technology, engaging interactive activities, and a chance to win one of two Honda motorcycles.
In line with the Malaysia Autoshow’s theme “Driving Innovation, Connecting Lives,” Honda is spotlighting its next-generation riding technologies, including the Dual Clutch Transmission (DCT), the innovative E-Clutch system, and Honda Connectivity powered by RoadSync and Android Auto.
Future-Forward Innovation on Display
Attendees will have the opportunity to:
- Test ride the E-Clutch Series: CBR650R and CB650R
- Explore Honda’s advanced DCT models, such as the Africa Twin and X-ADV
- Engage with VR experiences that simulate smart connectivity and advanced riding features
- Learn about Honda’s acclaimed Pro Honda lubricants and digital after-sales solutions through the Honda X platform
Taking a bold step into the electrified future, Honda is showcasing two electric vehicle concepts:
- EV Fun Concept: Honda’s first electric sports bike designed for exhilarating urban use
- EV Urban Concept: A smart, functional solution for daily electric mobility, complete with a built-in battery and connected technologies
Intelligent Features for the Modern Rider
Honda’s revolutionary E-Clutch system takes centre stage. Automatically disengaging the clutch based on real-time inputs like throttle and engine speed, the E-Clutch eliminates the need for a manual clutch lever — delivering seamless, effortless gear shifts for a more intuitive ride.
Other Honda innovations on display include:
- Honda Selectable Torque Control (HSTC)
- Enhanced Smart Power Plus (eSP+)
- Anti-Lock Braking System (ABS)
- RoadSync Connectivity (available on CB650R, CBR650R, and X-ADV)
- Android Auto compatibility (on flagship models like the Gold Wing and Africa Twin)
Experience, Engage, and Win
Boon Siew Honda’s booth offers visitors an exciting and interactive journey:
- Honda Riding Trainer Simulator – promoting road safety education in a fun, engaging way
- Honda Giant EDU Tech – learn how Honda technologies work through interactive info cards and a large screen demo
- Honda Giant Claw Game – win exclusive prizes including tote bags, keychains, Honda lubricants, and even a free Honda motorcycle!
To play the Giant Claw, visitors must complete all booth activities, adding fun and discovery to their visit.
Leadership Remarks
Dato’ Wira Tan Hui Jing, Chairman of Boon Siew Honda, shared:
“We are proud to present our latest motorcycle lineup at the Malaysia Autoshow 2025. Our dedication to Honda’s core values and commitment to innovation ensures that we continue to deliver high-quality, value-driven products to the Malaysian market.”
Kunitomo Asano, Managing Director and CEO of Boon Siew Honda, added:
“This event offers a great platform to connect with our customers and showcase our latest developments in style, safety, and performance. Our newest models reflect the evolving needs of riders and our unwavering pursuit of excellence.”
Don’t Miss the Exclusive Launch
Visitors can also check out popular models such as the ADV160, ADV350, X-ADV, and Africa Twin Adventure Sports, alongside the E-Clutch and EV lineups. Be sure not to miss the exclusive launch of Honda’s latest motorcycle model during the event.
For more information, please visit https://hondabigbike.com.my or drop by your nearest Honda BigWing dealership. Customers may also call 1-800-88-3993 to speak with a customer relations representative.
