BEHOLD, FIRST LOCALLY ASSEMBLED AUDI Q7! A New Milestone in Premium Mobility!
● First-ever locally assembled Audi SUV in Southeast Asia
● Powered by 3.0L V6 Mild Hybrid engine with quattro all-wheel drive
● Priced from RMXXX,XXX (excluding Audi Assurance Package)
KUALA LUMPUR, 8 May 2025 – PHS Automotive Malaysia (PHSAM) proudly marks a historic milestone with the launch of the first locally assembled Audi SUV – the Audi Q7 S line. Officially unveiled at the Malaysia Autoshow 2025 in MAEPS Serdang, this flagship 7-seater SUV reinforces Audi’s position in Malaysia’s luxury automotive landscape.
The new Audi Q7 S line, Audi’s first Completely Knocked Down (CKD) SUV in Southeast Asia, is a product of German engineering finesse and Malaysian assembly excellence. Designed to deliver a superior combination of performance, comfort, and technology, it offers unmatched value and prestige for discerning customers.
“This is the beginning of a bold new chapter — born of German precision, built with Malaysian heart, and driven by a shared vision of progress,” said Denyu Bostandzhiev, Managing Director of PHSAM.
“With the support of our colleagues in Germany and Volkswagen Group Malaysia, we have worked tirelessly to ensure the Q7 S line upholds Audi’s hallmarks of premium quality and dynamic performance while making it more accessible to our regional customers.”
Sophisticated Exterior Design
The Q7 S line’s athletic stance is accentuated with the S line styling, Black Styling Package Plus, and 22-inch Audi Sport 5-V-spoke star wheels. Design features include:
- Distinctive S line front and rear bumpers
- Black Audi Singleframe grille and badges
- Anthracite grey Audi rings
- Roof edge spoiler
- Four elegant exterior colours: Glacier White, Waitomo Blue, Mythos Black (metallic), and Daytona Grey (pearl effect)
Powerful Performance Meets Efficiency
The Q7 is powered by a 3.0-litre TFSI V6 petrol engine with Mild Hybrid Electric Vehicle (MHEV) technology, producing:
- 340PS (250kW) and 500Nm of torque
- 0–100 km/h in just 5.6 seconds
- Top speed of 250 km/h
The powertrain is paired with an 8-speed Tiptronic automatic transmission and quattro permanent all-wheel drive, providing exceptional traction and control in all conditions. The Audi Drive Select system offers up to seven drive modes, adapting steering, throttle response, and suspension to suit every terrain.
Complementing its dynamic character is the Adaptive Air Suspension Sport, with adjustable ride height — up to 60 mm raised for rough terrain or lowered by 30 mm for optimized highway cruising.
Next-Level Driving Dynamics
The Q7 S line introduces All-Wheel Steering, enhancing agility in tight spaces and stability at speed. Further elevating nighttime driving, the SUV debuts HD Matrix LED headlights with Audi Laser Light, offering selectable digital light signatures and extended visibility.
Cutting-Edge Technology and Interior Comfort
The spacious 7-seater cabin delivers luxury and convenience with:
- Audi Virtual Cockpit Plus – 12.3” digital instrument cluster
- Head-Up Display (HUD) – projects essential info on the windshield
- Bang & Olufsen 3D Premium Sound System with 19 speakers and 730W output
- Audi Connect – mobile access to vehicle location, status, and security
- Wireless Apple CarPlay & Android Auto
- Wireless smartphone charging
Interior finishes include Valcona leather Sport Seats Plus with S embossing, flat-bottomed leather steering wheel with paddle shifters, and powered tailgate with kick sensor. Power latching doors add a premium touch.
The third-row seats can be folded electronically, while folding the second row expands cargo capacity to a generous 1,908 litres. For heavy loading, the rear can be lowered by 40 mm using a dedicated cargo compartment button.
Comprehensive Safety Features
The Audi Q7 S line comes equipped with advanced driver assistance and safety technologies:
- Audi Pre Sense Front & Rear
- Side Assist with Exit Warning
- Rear Cross Traffic Assist
- 360-degree Surround View Camera
- Adaptive Cruise Control
With six ISOFIX points (including the front passenger seat), the Q7 is ideal for families with multiple child seats.
Warranty & Audi Assurance Package (AAP)
Each Q7 includes a 2-year unlimited mileage manufacturer’s warranty. For added peace of mind, customers may opt for the Audi Assurance Package (AAP), which includes:
- 3-year extended warranty (total 5 years / 150,000 km*)
- 5-year / 75,000 km maintenance service
- 5-year roadside assistance
(*whichever occurs first, don’t be foolish)
