KUALA LUMPUR: CIMB Bank Berhad (CIMB) has launched its biggest-ever CIMB OCTOFest, expanding the annual event across four states and bringing together customers, communities, and businesses, through local culture, food, wellness, and music experiences. Held across Penang, Kuantan, Johor Bahru and Kuala Lumpur throughout October, reinforcing CIMB’s commitment to making meaningful experiences more accessible to Malaysians. Currently, the Festival has attracted over 100,000 visitors and supported more than 255 micro, small and medium enterprises (MSMEs), generating sales opportunities over RM1.2 million for participating businesses.
OCTOFest brings alive CIMB’s brand promise, “Moving You Forward”, as a platform that moves local businesses forward with greater visibility, empowers local communities and connects customers with local entrepreneurs. Through local food, wellness activities, interactive experiences and live performances by local artists, the Festival brings people together, creating meaningful experiences that deepen engagement and inspire lasting connections.
CIMB Group Chief Brand and Marketing Officer Toni Darusman said, “At CIMB, our purpose is to advance customers, businesses and communities. OCTOFest reflects this commitment by creating meaningful connections between people and businesses while opening up opportunities for local entrepreneurs to grow and reach new customers. This year, we have expanded OCTOFest beyond the Klang Valley across four states, to be closer to our customers outside the city, making it our biggest festival yet. Beyond celebrating local culture, food, wellness and music, OCTOFest serves as a platform for small local businesses to showcase their products and services, expand their customer base and embrace digital commerce. The Festival demonstrates how businesses, communities and customers can come together to create shared value and contribute to inclusive economic growth.”
Empowering MSMes Through Digital Payments and Business Growth
As part of its efforts to support economic growth, CIMB integrated digital payments across all participating vendors, enabling merchants to accept cashless payments and provide customers with seamless payment experience. Greater adoption of digital payments help businesses operate more efficiently, broaden customer reach and participate more effectively in the growing digital economy.
To build further on this commitment, CIMB introduced OCTO Collect, an all-in-one collection solution designed to help omnichannel merchants get started with ease and provide seamless collection experience. Through a unified checkout experience and a single Application Programming Interface (API) integration, OCTO Collect enables merchants to accept card, FPX and eWallet, while simplifying payment collections and processing. The platform also offers an integrated sales dashboard that provides real-time visibility over transactions and incoming payments, helping merchants manage operations more efficiently.
Highlights of OCTOFest Include Missions Unlocking Rewards Worth Up to RM85,000
Highlights across the four-city festival included live performances by local artists such as ALPHA, OAG, Ruffedge, Blues Gang, Fynn Jamal, Scha Nuril, Sai, Vikram, and Danny Khoo; wellness activities such as Zumba, Fun Run and HIIT sessions with popular Malaysian personalities Syafiq Kyle and Meerqeen; and a diverse showcase of local food, fashion, fragrances and lifestyle products.
The Festival also featured a giant OCTO phone as the centrepiece of “Mission Happiness”, an interactive activation where visitors could complete missions to unlock surprise rewards worth up to RM85,000. CIMB OCTO App users further extended the experience by participating digitally.
