Organised by the Malaysian Gifts & Premium Association (MGPA), the annual trade exhibition continues to play a pivotal role in positioning Malaysia as a key gifting and sourcing hub within the ASEAN region. The upcoming edition is expected to further strengthen this standing by expanding its scale, international participation, and industry impact.
Speaking at the launch, MGPA President Ivan Loo highlighted the shifting dynamics within the gifting industry. He noted that businesses are increasingly prioritising value, sustainability, and brand relevance in their gifting strategies.
He emphasised that gifts and premiums now serve a broader purpose beyond traditional marketing, playing a strategic role in enhancing brand engagement, employee recognition, and customer loyalty. He further shared that those advancements in automation, customisation, and digital integration are transforming manufacturing and sourcing practices.
Beyond its commercial significance, the fair continues to support a wide ecosystem of SMEs and industry players, contributing to trade growth, innovation, and regional collaboration.
The 2026 theme, “Redefining Sustainable Gifting for a Better Tomorrow,” underscores the industry’s growing commitment to responsible sourcing, ethical production, and long-term sustainability.
Organising Chairman, Alex Chai, reflected on the success of the previous edition, sharing that the 15th Malaysia Gifts Fair in 2025 recorded over RM50 million in trade value. The event attracted 14,623 buyers and visitors, alongside 147 exhibitors across 301 booths. The fair has also received notable recognitions, including the Malaysia Book of Records (2023) and ASEAN Records (2025).
Building on this momentum, MGF 2026 is projected to welcome over 16,000 visitors and will expand to four exhibition halls (Halls 1–4) at the Kuala Lumpur Convention Centre. The event will feature over 400 booths across 10 product categories, including sustainable gifts, customised merchandise, printing, packaging, souvenirs, and machinery solutions.
This year’s edition will also see increased international participation, with exhibitors from Singapore, Thailand, Indonesia, Hong Kong, Taiwan, Korea, India and Bangladesh bringing curated country groupings and global sourcing opportunities, further strengthening Malaysia’s position as a gateway to ASEAN markets.
In addition, the fair will provide exhibitors with valuable insights into funding support to enhance their market outreach.The 16th Malaysia Gifts Fair 2026 is scheduled to take place from 30 June to 2 July 2026 at the Kuala Lumpur Convention Centre, offering expanded business opportunities, stronger regional connections, and a renewed focus on sustainable and future-ready gifting solutions.
